AEM Launches CONEXPO Connect Digital Marketplace for the Global Construction Industry
December 4, 2018
The Association of Equipment Manufacturers (AEM), in partnership with Balluun, has launched CONEXPO Connect, an online B2B marketplace serving the global construction industry.
The new platform was unveiled at the AEM Annual Conference, held Nov. 28-30 at the Terranea Resort in Rancho Palos Verdes, Ca.
Powered by Balluun’s digital market network solution, CONEXPO Connect is an online destination that allows equipment manufacturers and contractors to connect and engage 24/7, 365 days a year.
By bringing the most valuable parts of AEM’s CONEXPO-CON/AGG trade show online, CONEXPO Connect provides access to product information and industry connections while giving brands, buyers, producers and operators a platform from which to work and grow together as an industry.
“After extensive review, we determined that Balluun had a feature-rich software platform that met all of our key criteria,” explained Nicole Hallada, vice president of marketing and communications for AEM, which is known as the leading North American-based international trade group representing the agriculture, construction, forestry, mining, and utility sectors worldwide.
She continued, “Our goal is to extend everything that happens at our events, including networking, content-sharing, relationship-building, etc., throughout the year to bridge the gap between shows. Equally as important, we found that the Balluun team has the expertise, services and high-quality standards to build, support and rapidly grow our marketplace.”
As a one-stop solution provider for digital market network and marketplace platforms, Balluun’s cloud-based technology and full-suite of services, including marketing, sales and customer success, enable trade associations and show organizers to launch and grow a new digital B2B platform quickly and successfully as a digital line of business within their organization.
“Our teams are highly impressed by AEM’s mission and people, the size of the CONEXPO-CON/AGG show and the range of products AEM’s members produce and trade,” said Roland Kümin, CEO of Balluun.
He continued, “We are proud to partner with AEM and excited to launch CONEXPO Connect as it leverages new growth opportunities for our partner as well as obtaining new competitive advantage based on data and technology. We have dedicated a team of skilled specialists in product development, domain management, marketing, sales and customer success, working closely with AEM to successfully launch this new domain.”
Want to learn more about CONEXPO Connect? Watch the video HERE.
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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