a2z Launches New Business Intelligence & Reporting Engine for B2B Events Industry

September 27, 2018

Cloud-based event management and marketing solutions technology provider, a2z has officially launched its new Business Intelligence & Reporting Engine for the B2B events industry.

Now available to a2z’s existing clients at no additional cost, this robust, state-of-the-art engine is designed to help event management teams mine and visualize their data with extra ease. 

“When there are too many numbers in a report, our eyes start to glaze over,” said Rajiv Jain, president and CEO of a2z. “One big part of this release is that you can see the data, you can group it and you can slice and dice it.”

He added, “This reporting engine would make the client perform at a very different level as well. They can visualize their own data and start to get the insight and actionable items out of this tool now a whole lot more.”

Suitable for shows of all sizes, the engine offers a wide array of user-friendly data visualization, comparison and sharing tools to help make analysis and distribution easier than ever, including eye-catching charts and graphics. 

Key features include:

  • Business Intelligence (BI) platform
  • Intuitive, interactive user interface with drag and drop features
  • Powerful data visualizations
  • Multi-event, multi-dimensional reporting
  • Rules-based and user-driven workflows
  • Comprehensive report sharing, emailing, scheduling and printing features

“Show organizers can now tell the story they see in the data,” Jain explained, “It’s also easy to share and distribute, making it very easy to share the insights in a timely manner.”

He added that it’s also possible now to schedule automatically downloaded reports. “Your boss, for example, can receive every Monday morning and you will be the hero,” Jain said. 

He continued, “This feature is unique in the exhibitions industry. It’s rare to be able to do comparisons on the fly, without having to import data from a lot of different sources. In the past, exposition teams had to do it all manually (but) they can now do it in a very visual way. That makes it an extremely powerful resource.”

According to a2z officials, the new BI & Reporting Engine is another component in the tech company’s ongoing initiative to provide the events industry with access to meaningful, predictive data to inspire innovation and faster growth.

As an example of this, Jain cited a2z’s StAR (Strategic Analysis Report) service, which helps executives make more effective, data-driven decisions for their future shows, along with the CEIR Exhibitor Retention Benchmarking Dashboard Tool as solutions that are contributing to more insightful decision-making in the industry.

“We are excited to preview a2z’s new BI & Reporting Engine,” said Manuel Lemus, business manager with Emerald Expositions, which participated in a2z’s beta program. “It’s a powerful solution for data mining and visualization and will prove very useful for our entire suite of events.”

He continued, “I’m glad that a2z is bringing such cutting-edge reporting capabilities into its solutions to make self-service analyses easier. We’re looking forward to creating multi-faceted reports for our brands so that, moving forward, our show management teams can make even more insightful projections and decisions.”

To learn more, visit a2z’s blog


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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact