5 Ways to Promote Sponsor and Exhibitor Booths at Virtual Events
September 8, 2021
Imagine if sponsors and exhibitors kept returning to participate at your events. Isn't that every event planner's dream?
This is possible! All you need is to identify the outcomes a sponsor or exhibitor wants and help them reach their goals through a consistent approach.
Getting visibility and generating sales/leads are two common event goals sponsors and exhibitors have. Below are five ways to help them achieve these goals.
1. Promote on social media and email
Helping sponsors and exhibitors meet their goals is a process that can start long before the event. You can promote their participation through your social media channels and email marketing programs. This helps sponsors and exhibitors get visibility and is a great way to attract the right audience to your event.
2. Get the eyeballs with branding
Once you’re live providing sponsors with branding opportunities is the best way to drive audiences to their booths. You can do this by enabling sponsors and exhibitors to set up branded booths complete with logos, colors, imagery, and marketing collateral. Banner ads available in various sections of the virtual platform can also be used to promote sponsors and exhibitors participating at your event.
3. Spread awareness during sessions
Another way to promote your sponsors and exhibitors is by mentioning them in between your sessions. Informing attendees about their participation in the booth section is one way to do it. You can also have them sponsor prizes and giveaways that are given to event attendees.
4. Send out in-platform notifications
Most virtual event platforms provide organizers with in-platform push notifications. Eventprofs can use this feature to notify attendees about the sponsors and exhibitors. The notifications work best if timed just before breaks and networking activities.
5. Invite sponsors to participate as speakers
Last but not the least, you can invite sponsors to speak at your event or be part of a panel discussion. This not only positions them as an expert but is also a great way to give them maximum exposure.
Of course, which of the five techniques you choose will either depend on the category in which a particular sponsor and exhibitor belong or how it fits into the larger event picture.
Struggling with driving engagement to virtual booths? Falling short of sponsor deliverables? Don’t know what a branded booth is? Get in touch with Hubilo for a demo of their virtual engagement cloud.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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