5 Tips to Keep Audiences Hooked at Your Next Virtual Event
June 15, 2021
Ask event teams about their high-priority KPIs and good audience engagement is sure to feature in the list. But keeping the audiences engaged in a virtual setup can be hard. Great event teams do a few common things to up their audience engagement game. Here are five of those tips for your next virtual event.
- Create an engagement-first agenda: You get the audience engagement you plan for. So, start with creating an agenda that is conducive to driving audience participation. Plan for activities that need audiences to get involved during the event, and not just sit back and listen. Schedule time in the agenda for audience polls, dedicated networking sessions, contests, group video calls, etc. Or even plan a hands-on workshop to get attendees to collaborate.
- Get your session content & delivery right: Plan relatable and insightful content for all the sessions. Tell your speakers about various audience engagement options, such as live Q&As and audience polls, they can use to make their sessions interactive. Do test runs with speakers to walk them through the virtual event platform you are using. Familiarize them with all the features that may come in handy.
- Leverage personalized notifications: Virtual event platforms give you tons of powerful audience insights. And you can use these insights to send intelligent, personalized notifications to your audiences. Let attendees know the session they had bookmarked is about to begin. Or tell them about a breakout room sponsored by the exhibitor whose virtual booth they just visited. Send notifications your audiences care about.
- Gamify audience experience: Check out all the gamification features your virtual event platform offers and choose the ones that work best for your kind of event. Use a leaderboard to create a healthy competition. Set up polls and contests to get audiences involved. Start conversations using a buzzing event feed. Incentivize participation from attendees with rewards, gifts, and coupons to be won.
- Make time for networking and fun: People love to interact with industry professionals and like-minded peers. So, give audiences what they want. Virtual event platforms offer many networking options such as group video calls, scheduled meetings, theme-based breakout rooms, lounge areas, etc. Don’t only stick to formal networking. Plan for some fun breaks as well. Host a virtual music concert, a multiplayer jigsaw puzzle, or a quick Zumba session. These segments are your sure shot way of meeting your engagement goals.
Get yourself hooked with a powerful virtual event platform that's built to deliver exceptional audience experiences. Use these tips to make the most out of it. And you will be set to achieve your audience engagement goals.
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.
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