365 MEDIA and Taffy Event Strategies Partner On Tools for Virtual and Hybrid Events
Event technology and services companies 365 MEDIA and Taffy Event Strategies have formed a new strategic partnership to provide nonprofits and associations with needs analysis, planning and execution of virtual and hybrid events. The alliance comes on the heels of 365 MEDIA’s recent launch of its virtual event playbooks and services, designed to help associations and nonprofits maximize growth potential in the virtual realm.
The new collaboration will facilitate the sharing of virtual event best practices to deliver expertise, ROI and efficiency for organizations seeking to pivot to virtual and hybrid events, silent auctions, conferences and other online programs.
“Using the proven 365 MEDIA playbooks and services, this new partnership will enable greater customization for clients in helping them strategize and produce high-impact virtual and hybrid events,” said RD Whitney, CEO of 365 MEDIA.
365 MEDIA’s partnership with Taffy Event Strategies is the latest addition to a growing roster of publishers, association management groups and trade event organizers that it’s teaming up with.
“This relationship will allow us to scale easily for the needs of new clients with regards to virtual and hybrid events,” said Taffy Event Strategies President Jennifer Hoff. “We’re thrilled to team up with 365 MEDIA and to provide expanded services for our clients, 365 MEDIA clients and new organizations seeking assistance in this arena.”
Arlington, Va.-based Taffy Event Strategies is a woman-owned, full-service trade show and management company that offers logistics and onsite operations, educational design and conference development, financial management and virtual and hybrid event execution.
Based in Portsmouth, N.H., 365 MEDIA specializes in full-service virtual event management, online communities, training, certification programs, custom research, audience development and engagement. Its extensive client portfolio includes VNU/Nielsen, McGraw Hill, Tarsus, Summit, LexisNexis, Thomson and Cengage.