Townsquare Media Buys Phoenix-based Bridal Fashion Debut Shows

August 5, 2015

Townsquare Media, a diversified media, entertainment and digital marketing services company that owns and operates radio, digital and live event properties, bought the Phoenix-based Bridal Fashion Debut shows for an undisclosed sum.

The shows, held each January and June, have more than 1,000 exhibit booths with 900 exhibiting companies and attract 20,000-plus attendees each year.

“Will Hegarty and his team created the Bridal Fashion Debut events many years ago and built up the business into the two largest Bridal Expos in the United States,” said Nick Curci, president of Corporate Solutions, which worked on the deal.

He added, “Townsquare Media was the winning bidder and ultimately the perfect buyer of the events.  Not only do they own many other similar consumer shows, but also own hundreds of local radio stations that support the promotional advertising campaigns for many of their events.”

Townsquare Media assets include 310 radio stations and over 325 local companion websites in 66 small to mid-sized markets, a national portfolio of music and entertainment digital properties reaching over 50 million US unique visitors monthly, as well as approximately 500 live music and non-music events annually, and Seize the Deal, an E-commerce business.

“The combination of the strength of the (Bridal Fashion Debut) shows and the powerful organization of Townsquare Media will surely result in many other large scale bridal events in other locations in the United States,” Curci said.

Add new comment

About text formats

Related Articles

At a time when many companies are grappling with severe layoffs and figuring out how to keep things afloat until the COVID-19 crisis ends, it’s tough to talk about new hires…
IBTM Events launched a new platform this week called IBTM Connect. The online resource hub is designed as a space for business events professionals to access and share…
As the world faces the growing coronavirus pandemic, many of us are experiencing anxiety and fear about uncertain futures, financial hardships, and protecting ourselves and…
The massive Las Vegas Convention Center project continued to move forward, with construction workers on behalf of the Las Vegas Convention and Visitors Authority beginning…
Working from home is quickly becoming “the new normal.” The COVID-19 pandemic kicked the WFH movement into high gear, and many experts believe it will continue long after the…
With travel slowed nearly to a halt around the world, this isn’t an easy time for anyone, let alone destination management organizations. While there is a silver lining to…
Partner Voices
Partner Voices
HERE, EVENTS HELP YOUR COMPANY AND THE COMMUNITY
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.   
Learn More