If you are looking for a pioneer in event technology, it’s hard to beat Anil Punyapu. The senior vice president of sales at Cvent has been with the event registration and software giant since 2003 – or more than three-quarters of its impressive lifespan.
With the COVID-19 pandemic hanging over the event industry’s head for more than a year now, creating safe in-person meetings and conferences has become a laser point-of-focus for meeting and conference planners. To meet that demand, event tech companies have been rising to the occasion with new and contactless software tools to provide peace of mind for attendees, exhibitors, event staff and planners alike. Here are a few to consider as organizations welcome back groups in person:
A large majority of events will have a blend of digital and in-person elements this year. Many event professionals expect this to be the case going forward. After that, there is a mix — or dare we say “hybrid?” — of opinions, confusion and certainty, according to a recent Swapcard survey studying hybrid events.
The biggest takeaway is that three-quarters of the 364 respondents say they are planning to have virtual components of their program, but 30% don’t know how to define hybrid events.
Hubb CEO Allie Magyar knows first-hand what it’s like to face gender discrimination and unconscious bias in the technology world. In the early days of the event software company, she remembers being consistently asked to explain how she wouldn’t fail rather than how she would succeed, an over-arching attitude made more apparent by the prevalence of male-led companies able to raise large sums of money while female-led companies struggled to get investors.
Not long ago, Matt Coyne found himself registering for an event. There’s nothing remarkable about that for the U.K.-based industry veteran. It was a show Coyne has attended for 15 consecutive years, and yet here he was basically starting from scratch signing up for a show. Again, this is a relatively common, if aggravating, occurrence among all event attendees.
JUNO, a leading software company distinguishing itself in the virtual/hybrid era, has brought LaDonna Whitaker on board as vice president of sales.
Pandemic be damned! These three associations found rich and meaningful ways to connect with their members through digital events. The numbers were record-breaking for all involved, but how they got there were different paths. Explore the many routes of success when doing virtual.
Many of the same industry giants cooperating on safety standards for a return to live events have found common ground again with a new baseline format to collect and track data.
The tactile nature of the fashion industry ensures face-to-face gatherings will always be important for exhibitors to do business with buyers.