China International Brand Underwear Fair Will Attract 150,000 Industry Visitors

December 18, 2018

Registration now is open as the China International Brand Underwear Fair prepares to return to Shenzhen Convention and Exhibition Center, China from April 19-21, for its 14th edition.

Organized by Shenzhen Shengshi Jiuzhou Exhibition and owned by Tarsus Group, China International Brand Underwear Fair, also known as SIUF, has made its way to become world's largest, end-to-end, one-stop trade show for entire underwear industry.

The 14th edition SIUF will have a continuous focus on offering the whole supply & distribution chain of intimate apparel industry in terms of fabrics, accessories, brands, production and solutions for intimates, swimwear, sportswear and lounge wear.

Featuring 825 exhibitors and 150,000 industry visitors from 49 countries in 2018, SIUF is an important industry resource for intimate apparel professionals, distributors and retailers, suppliers, brand owners and designers of lingerie industry.

Covering over 73,000 sq. m., the show is again heavily supported and endorsed by official bodies: China Knitting Industrial Association, Guangdong Province Textiles Association, and Shenzhen Underwear Association.

Adapting the show's content in line with consumer trends, the 2019's edition will offer a whole package of activities during the show's three-day run, comprising China's most authoritative brand and distributor awards - the "Golden Dudou Awards", lingerie and home wear design contests, trend forums, brand fashion shows and the "Supermodel Talent show".

Convening over 650 brands, many with enlarged and upgraded booths, there will be more product launch and trends on display than ever before. Participating exhibitors include Invista, Lenzing, Muehlmeier, Eurojersey, Penn Textile Solution, Toyobo as suppliers and EmbryForm, Ordifen, Aimer, Nubra, Cosmolady, Oleno, Sunny, DE Ulife as brand owners.

Gber Hongkong, the children's wear brand, said: "SIUF, as the must-attend annual event for the underwear industry, offers us great opportunities to expose our series products on this grand platform." Yunshang Hangzhou, one of the most successful distributors in China, commented: "SIUF is the most influential event in underwear industry. It is the signpost and education platform where individual professionals can learn about new brands, models, technology and fashion trends."

The international pavilions this year reflects the organizer's effort in increasing the visibility of its international exhibitors and delivering the greatest value and upgraded service with support in media and buyer's network opportunities.

 

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.