Marketing Strategist Ben Roth to Keynote HCEA’s Annual Conference
May 9, 2018
The Healthcare Convention & Exhibitors Association’s keynote speaker for the opening session of HCEAConnect, the association’s annual educational and networking event, Aug. 12-14, 2018 in Baltimore, will be Ben Roth.
He will kick off HCEAConnect with “A Hu-Machine Revolution – The Next Era of Modern Marketing”.
A Hu-Machine Revolution – The Next Era of Modern Marketing will dive into the discovery of modern marketing, highlighting key factors, common pressures and unique opportunities communities can anticipate facing – inside and beyond the healthcare industry, and relative to marketing, convention, and exhibition spaces.
“We are excited to have Ben Roth as our keynote at HCEA’s annual conference,” said Anne Trompeter, chair of HCEAConnect Education.
He added, “He’s such a dynamic and experienced speaker, and we hope that our attendees enjoy the insights he will be sharing. HCEAConnect is the only healthcare-focused event for convention and exhibit marketers and we are proud to bring Ben Roth to enrich the education at HCEA’s annual conference in August.”
Designer, Creative Director and Marketing Strategist, Roth has led teams, projects and agencies in nearly all capacities throughout his more than 20-year career.
From his internship with IBM back in 1992 through his roles as Chief Creative Officer and Brand Strategist, Roth has been a champion for an intelligence-led, human-first approach to strategic marketing.
He has garnered numerous industry and special awards for brands like Gatorade, Johnnie Walker, Smirnoff, NBC and The Home Depot.
His ground-breaking work for IBM was published in 2013 by The Columbia University Press, in a book written by the University of Virginia’s Darden School of Business, called “Solving Problems with Design Thinking.” He’s a self-proclaimed “disciple of experiences and experimentation.”
The HCEAConnect agenda will offer a lineup of education, networking, and other activities.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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