ibtm china 2016 Will Focus on Sustainability, Social Media Strategy, Best Practices

July 13, 2016

ibtm china 2016, scheduled Sept. 7-8 at the China National Convention Centre (CNCC), is set to deliver an impressive line-up of international speakers, who will host sessions on sustainability, best practice, social media strategy, tools and insight in the delivery of successful events. 
 
Putting sustainability back on the agenda, Roger Simmons – Sustainability Director (APAC) for MCI will look at what's driving change in sustainability in China, as well as what the future holds for event professionals.

Attendees can learn from practical case studies using events that are environmentally sustainable whilst supporting the local community and economic targets.
 
The International Association of Exhibitions and Events will present a case study around their flagship event ‘Expo! Expo!’ - sharing best practice on how to create an award winning event.

Rosemary Ma will also contribute in this session, sharing insights and trends around successful education program at events.
 
Ryan Lim, principal Consultant & Founding Partner, QED is set to deliver a session focusing on social media strategy and how this is a key component in the marketing mix of any successful event marketer, the session is applicable to both exhibitors and hosted buyers and will provide valuable tips on how to leverage social media for the whole event cycle.
 
Editor in Chief of BT Mice, Lenny Ja will also head up a panel discussion designed to help the corporate meeting planner through the challenges and impact of the procurement services within the meetings industry.
 
Cici Chen, senior project manager for ibtm china, said, “We are looking forward to welcoming everyone to the show in a few weeks, the knowledge program is an integral part of the show and it is an essential platform where we can deliver education specifically for the meetings industry.  We are delighted that the knowledge sessions have helped in securing some fantastic hosted buyers from HSBC, Herbalife, Lenovo and Sanofi. 
 
Chen added, “We’ve also got a great networking program lined up for the show, with the exclusive hosted buyer networking reception taking place on Tuesday evening at the newly renovated Peninsula Hotel and the Welcome Reception kicking off the event program at China World Summit Hotel on Wednesday evening.”

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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.