ibtm china’s Knowledge Programme Draws Record Attendance

October 14, 2015

ibtm china’s Knowledge Programme, which took place at the China National Convention Centre (CNCC) in Beijing last month, was the best attended to date.
 
“We are extremely pleased with the attendance at this year’s Knowledge Programme in China,” said Cici Chen, ibtm china Event Manager.

He added, “Furthermore, in-depth analysis and research has confirmed that primary reasons for increased attendance were the sessions’ relevance to participant’s needs and the reputation of the presenters delivering the sessions. These findings confirm that as an event we are delivering a programme that is truly meeting the needs of the industry in China.”
 
A new initiative this year saw the introduction of seven ibtm events knowledge themes (www.ibtmevents.com/en/ibtm-knowledge), which helped drive increased participation.

Here are the most popular sessions:

From Idea To Fact: An ASAE Case Study For Planning An International Conference

The Big Data Marketing Of High-End Thematic Travel

Views Of The Future -Ten Trends In The MICE Industry

Communication – Create Win-Win Results For MICE Procurement (The New Trends For MICE In The Internet Era), which saw standing room only available for a number of attendees.
 
“I've attended ibtm china for several years, I ensure that every year I make time for the educational programme to learn and to explore,” Y Hung said. “The panel discussions and case studies are very helpful to my work, especially those sessions delivered by international speakers that helped me broaden my horizons.”
 
Mingrui Qiao, Senior Account Manager, Caixin Media Company, added, “Each topic delivered a clear view and was very future focused. I gained a lot by attending the Knowledge Programme, will definitely attend again next year.”
 

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.