TSNN Webinar - Beyond the Hype: Discussing Effective Use of Trade Show Technology
May 17, 2015
The latest in a series of webinars on TSNN is "Beyond the Hype: Discussing Effective Use of Trade Show Technology", on tap May 21 at 1 p.m. EST. Please register HERE.
The use of technology in trade shows and expos has become ubiquitous. Event apps, paperless meetings, and social media walls are just par for the course. Our discussion in this webinar will be on the most effective ways to use technology at our trade shows and expos.
Our panelists will discuss how they are using technology to build community, to market to attendees and exhibitors, and to gain insights into their audience. We will also be taking a look at what benefits exhibitors are looking for when it comes to technology.
Join us as we push past shiny object syndrome and get into the nitty-gritty of how show organizers and exhibitors are using technology effectively.
Here are some of the takeaways:
· An understanding of what exhibitors consider a good investment
· Best practices for introducing new technology to your audience
· Ways to build community around your event
· Best practices for effective on-line advertising
The webinar will be moderated by Traci Browne, who spent the last 15 years in the trade show industry. Much of that time was spent teaching exhibitors how to get more from their trade show marketing dollars and teaching show producers how to structure their shows to make their attendees, sponsors and exhibitors happier.
She is the author of “The Social Trade Show - Leveraging Social Media and Virtual Events to Connect With Your Customers” Traci now spends her time working with clients as a content marketer, captivating her clients’ customers through story telling.
Guest Panelists include Serena Baker, Director of Conferences & Events at Staffing Industry Analysts, Rob Hiner, Creative Director at Performance Racing Industry & Betsy Earle, Creative Director at Event Driven Solutions.
The webinar is sponsored by Signature Boston/MCCA, MapYourShow and Onstream Media.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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