HCEA 2015 Healthcare Marketing Summit Offers Robust Education Program
December 28, 2014
The Healthcare Convention and Exhibitors Association’s 2015 Marketing Summit, on tap Jan. 21-22 at the Hyatt Regency Boston, has an education program that will feature several relevant sessions.
Here are the sessions being offered:
Healthcare Professionals Panel
This panel of healthcare professionals will share their unique opinions on a variety of questions most industry associations/suppliers have wondered for years. What are they thinking when walking through an exhibit hall? Do they visit the exhibit hall while at conventions? If not why not? How are millennials and boomers different and what approach should be implemented to grab their attention? Once in a booth, what do they want? Are they familiar with Open Payments and what is their understanding? Get answers to the questions you've been dying to ask, on these topics and so many more...straight from the source!
A Researcher's Perspective
Bringing a new product to market is always a challenge. Learn valuable information and insights related to bringing a drug to market. Dr. Gerald Tanoury from Vertex Pharmaceuticals in Cambridge will speak from the scientific side, specifically related to legal/compliance issues.
Shedding Light on Open Payments
Who completely understands Open Payments? Here is a chance to learn from one of the best, most educated on the topic. Join us as Pat Schaumann goes over the who, what, where and how of the Physician Payment Sunshine Act.
Patient Focus - Compassionate Care
Join Marjorie Stanzler, Senior Director of Programs, and Pamela Mann, Director of Programs and Rounds Training, as they take you through a journey of how the Schwartz Center became the impetus for promoting compassionate care.
EFPIA - Effect on Medical Meetings
EFPIA and the U.S. Medical Meetings Industry- understanding the new European EFPIA Disclosure Code and the effect it will have on the US Medical Meetings Industry.
State Of The Industry
HCEA's "State of the Industry" is an annual report anticipated by many, brimming with the valuable information we all need professionally, daily, to properly plan and manage healthcare exhibition programs. This is your chance to hear the latest information, FIRST at the Summit.
Click HERE to register for the HCEA 2015 Healthcare Marketing Summit.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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