American Bus Association Picks Cleveland for 2017 Marketplace

August 5, 2014

The American Bus Association (ABA) has chosen Cleveland as the will host of the ABA’s annual Marketplace, scheduled Jan. 14-17, 2017, at the Cleveland Convention Center.

The ABA’s Marketplace is the motorcoach, travel and tourism industry’s top event

"The American Bus Association is thrilled when we can bring new cities into the ABA Marketplace family,” said President and CEO Peter J. Pantuso, CTIS.

He added, “Cleveland will be a fantastic host city. We know our members will have a great time, visiting the Rock and Roll Hall of Fame and the city’s many other attractions, and, of course, generating tens of millions of dollars’ worth of travel and tourism business for Cleveland.”

ABA members attending Marketplace produce substantial economic impact for the host city. When ABA held its 2013 Marketplace in Charlotte, N.C., officials said the direct economic impact in lodging, entertainment, food and other activities was $7 million dollars.

Additionally, previous host cities have seen a 15-20 percent increase in motorcoach and group travel related tourism after Marketplace, because of increased awareness of the city by the travel and tourism industry.

It is anticipated that the 2017 Marketplace will result in more than 8,000 hotel room nights by the 3,500 members who will attend.

A single motorcoach visit to the region can generate as much as $11,660 for the local economy in lodging, meals and other spending.

In 2012, motorcoaches were responsible for nearly 650 million passenger trips, and many of those group tours are booked at Marketplace.

During the 2014 Marketplace in Nashville, the 3,500 members generated nearly $130 million dollars in total business, that’s nearly $89,000 per company.

“The ABA’s Marketplace is the Super Bowl for travel and tourism – and the City of Cleveland is honored to be able to host an event of this magnitude in January of 2017,” said David Gilbert, President and CEO of Positively Cleveland (CVB).

He added. “Much like the group tour industry, Cleveland is experiencing a rebirth with nearly $3 billion in visitor-related infrastructure developments that have enhanced the overall visitor experience. With that said, we are excited to introduce our city’s attractions, restaurants, and accommodations to the 3,500 members of ABA, while showcasing Cleveland as a top group tour destination.”

The ABA’s 2015 Marketplace will be held Jan. 10-13 in St. Louis, Mo. The 2016 Marketplace is scheduled Jan. 9-12 in Louisville, Ky.

Add new comment

Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.