6 Presentation Tips to Keep Your Audience Engaged

August 1, 2013

Errol Ahearn

Errol Ahearn, vice president of design at GES, is a creative leader and industry speaker on exhibit strategy, design and technology.

How often have you sat in a presentation and said to yourself, “Wow, this is so boring … I can’t sit through another meeting like this”. Now on the opposite end of the spectrum, when was the last time you left a meeting inspired and confident about what you just heard? There’s no better way to influence customers (and even co-workers) than by delivering an effective and motivating presentation.

Over the past 20 years, I’ve spent hundreds of hours working with GES’ sales teams presenting designs to our clients and prospects. The list below contains valuable presentation tips I’ve learned for coworkers over the years:

1. Be genuine and credible-One of the first things I learned is that your audience needs to first “buy in to the presenter (you)” for your words to ring true. You should speak with conviction and try to provide insight from your own personal experiences. By doing this your words immediately become more interesting and memorable, knowing your facts and believing in what you’re saying 100 percent of the time is important.

2. Balance your presentation- There are many ways to balance a presentation to keep your audience alert and focused. Having a monotone presenter talk for 30 plus minutes without taking questions can easily turn off an audience. One of the best ways to keep the audience fully engaged is to have two or more presenters with a well-rehearsed script. This works for both in-person and online presentations. Listeners, by nature, stay more alert when voices and images are changing throughout the meeting. You can also balance your verbal tone, pace and pauses to highlight items.

3. Present one simple message-I’ve watched several successful presenters use this technique of one simple message or theme that’s easy to understand and resonates with the audience. They simplify complex topics, knowing that a simple idea or picture is worth a thousand words. No matter how long the subject matter is, the speaker includes small accents in their content and verbal tone that all point back to that simple message for maximum impact from beginning to end.

4. Speak to your audience and not to your slides-Some of the best presenters are confident because they know their content, are focused on their audience and stay in control of their nerves even when responding to difficult questions. When these speakers present it’s like watching a casual conversation between friends. Some of these speakers also let their audience know they’ll take questions along the way, knowing they can control the meeting and have allowed time for this feature. Your audience will appreciate your candidness and be more attentive.

5. Use animated body language-Emitting energy during a presentation can be infectious. Some of the best presenters “rally the troops” by moving around during the presentation. Simple movement can help you “reach” your audience and deliver more impactful messages. Arm or upper body movement can help you make key points and you can also engage the audience by asking spontaneous questions. It’s important to speak to all corners of the room, making sure to have eye contact with audience members—especially to key decision makers or those who appear to lose focus.

6. Inspire your audience- Opening up your meeting with confidence and a smile sets the tone and can inspire your audience right from the start. Regardless of the topic, presenting in a forthright manner mixed with experience and a touch of humor can make you the friendly authority in the room. The combination of these three things creates your most important outcome —leaving your audience feeling upbeat, confident and positive!

I’m fortunate to work with a diverse group of talented people that I’ve learned from over the years. As you can see, everyone has their own personal style of presenting information. Hopefully, some of these tips will help you to produce upbeat and informative presentations at your next meeting.

Do you have any presentation tips you’ve learned from your coworkers? Share them below!

Add new comment

Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.