Christina Hernandez
Christina Hernandez is new media coordinator at GES, where she manages GES’ corporate blog and their social media community.
6 Post-show Practices You Should Be Using
July 14, 2012
Our show schedule is jammed packed most of the time. Planning strategically for the pre- and during show periods is important, but after making the exhibiting investment, many organizations neglect what happens after the show. Communicating with attendees and continuing the conversation is key to maintaining relationships and sealing business partnerships.
Imagine training for a marathon for months, running the marathon, but not crossing the finish line. It doesn’t make sense. After all the effort you put into pre-show and at-show planning, why not invest in your post-show follow up?
Here are six post show practices that you should be using:
1. Organize the information you collected right after the show.If it’s for your co-workers, sort and distribute to each team member. If you’re the only person responsible for the content, sort it by priority.
2. Always follow through as soon as possible. Taking detailed notes makes the process of following up easier. If you said you’d follow up with pricing or a case study, do it right away, at the show if possible. If it’s a post-show call or email, reference what you discussed or data collected to provide more value.
3. Update your database and capture contact details and interests of the new people you met. Add post-show communication to the record as well.
4. Review notes on which exhibits or displays you thought were most effective and why. What did they do that you could implement in your marketing campaign? Do the same for your own exhibit. What would you do differently next time?
5. Review all metrics from your exhibit experience and marketing campaign. Did you achieve your goals? What can you do differently next year?
6. Develop a communication plan for speaking with new contacts throughout the year. When next year’s show approaches, you’ll be old friends.
By following these simple post-show practices all of your pre-show planning and post-show follow up will be worth the effort. You’ll reap the benefits when your show attendance makes a difference long after the show floor closed.
Do you have any post-show tips that didn’t make or list? Share them with our fans on Facebook!
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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