The Next Phase of Trade Show Management Innovation
October 25, 2015
As event organizers work through the various stages of adoption of technology for managing their trade shows and conferences, they realize significant incremental benefits, including reduced human error, more data integrity, fewer man hours required for data entry, and better, richer data for decision-making.
This is especially true for teams managing multiple shows spread over different geographical regions, across different months in the year as well as across many years.
Global administration of multiple applications across multiple shows allows organizers to manage all of the applications being used for all the shows in a portfolio from a single dashboard. A centralized management solution provides many inherent benefits to event organizers, including:
1. Greater control over data. Global administration systems enable organizers to consolidate data from multiple applications and multiple shows into a single database to eliminate redundancies, and provide real-time management and reporting capabilities.
2. Better decision-making capabilities. Being able to distill large amounts of data down into specific data points (the pace of registration, the status of booth sales, etc.) for multiple shows through a single dashboard increases the organizer’s decision-making power.
3. More control over access to information. Maintaining one central system for data makes it easier for organizers to transfer data to outside applications, such as a mobile app, and monitor logins so that individuals—contractors or other software developers, for example—can only access the information they are authorized to obtain.
4. Enhanced historical insight. Having easy access to data from multiple years and multiple shows helps organizers put milestones into context, apply resources where needed, and revise programming strategies if required.
What began in the early years of automation as a faster, more efficient way to work has evolved into a way for event organizers to gain a competitive edge. With more data available from more sources, event organizers need to move beyond the digitization of workflows toward the harvesting of insight. Global administration is opening doors to better trade show management and events that meet the needs of changing exhibitors, sponsors, and attendees.
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.
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