PCMA and CEMA Team Up to Offer COVID-19 Education Webinars

March 9, 2020

At Convening Leaders in January, PCMA announced a strategic partnership with CEMA. As one of their first joint projects, the two associations have planned a series of interactive webinars to educate the industry on the novel coronavirus, what to expect, how to prepare, and how to react.

“CEMA is proud to partner with PCMA to bring timely and actionable insights on COVID-19 to the event marketing community,” says CEMA President and CEO Kimberley Gishler.  

She continues, “The PCMA webinars cover a range of useful topics from scientific fact, to risk management and contractual preparedness, to response, communications and recovery during and after a major disruption. We will continue to explore new topics with PCMA as COVID-19 evolves and look to collaborate with them on helping our event marketing colleagues remain resilient during this crisis.”

Gishler says that CEMA is working with partners PCMA and the Events Industry Council (EIC), as well as other peer organizations, to ensure coherent information flow across the event marketing industry. 

“What we can do about this issue is arm ourselves with facts, seek expert advice and share those among our community so that every event marketing professional has the best available information to help them decide if and how this issue impacts their event audiences and plans,” she says.

COVID-19 Educational Webinar Schedule

*Update: Please be advised that our 3/19 webinar, "Lessons Learned from Toronto's SARS Outbreak," has been postponed and will be rescheduled. Our apologies for the shift in plans — we will make sure the new date is posted as soon as we have the information.  

PCMA has declared helping the global business events industry navigate the challenges presented by the COVID-19 outbreak to be its top industry priority. Anyone interested in supporting the association's plan is invited to reach out to PCMA President and CEO Sherrif Karamat.

 

Visit our Event Industry Coronavirus Resources page for a list of industry resources and information on COVID-19.

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.