Visit Seattle Gets Creative with New Meetings Promo Video
January 9, 2018
Visit Seattle has unveiled a new event planner-focused video that takes a unique and artistic approach in showcasing what the Pacific Northwestern destination has to offer.
Using paper cut animation, “Seattle: A City Ready for You,” not only highlights typical events checklist items in Seattle such as walkability, convention centers, hotel supply and airlift, but also the myriad trailblazing collaborators and innovative companies clustered in the city’s bustling downtown.
Created in collaboration with local Seattle creative agency PB&, the video is designed to be a new tool Visit Seattle’s convention sales team can use as they share the many amenities the destination can provide for meetings and convention groups, including a planned addition to the Washington State Convention Center and new hotel inventory coming down the pipeline.
“We wanted to dig deeper and really show all of the exciting things happening right alongside our convention package,” said Rob Hampton, senior vice president of convention sales and services at Visit Seattle.
He continued, “In a ten-block radius, you encounter the legendary music label Sub Pop, dine at James Beard award-winning restaurants, visit the original Starbucks, shop in an entirely new and disruptive way at an Amazon Go store, or go old-school at Pike Place Market. This video brings to light the types of cultural collisions found in our downtown.”
Venues highlighted in the video include:
- Seattle’s Waterfront
- Pike Place MarketFront
- Pike Place Market
- Seattle Art Museum
- Benaroya Hall
- Tom Douglas Seattle Kitchen
- Sub Pop Records
- Amazon Go
- Starbucks
- Seattle Children’s Hospital
- Fred Hutchinson Cancer Research Center
- Seattle Cancer Care Alliance
- Amazon
- Bill & Melinda Gates Foundation
- Space Needle
- Seattle Center Monorail
- Washington State Convention Center (WSCC)
- Washington State Convention Center (WSCC) Additional Facility
- Outstanding Hotel Brand Mix
- Light light rail
- Seattle-Tacoma International Airport (Sea-Tac)
“Seattle has been blazing a new path in how they function as a DMO,” said Melissa Cummiskey, senior director of meetings and events for The Geological Society of America.
She added, “Much like their reimagined Customer Advisory Board, known as Event Innovation Forum, this video’s new perspective is refreshing and shows a city that’s growing and is ready for engaging, thought-leading events.”
According to Visit Seattle officials, unlike traditional event-hub destinations with industries that are scattered and remain within their respected silos, Seattle is a city without a specified business district, just businesses and people situated next to each other, forming new collaborations that are changing the way people experience things.
The proximity of all the different experiences, cultures and companies are what make Seattle unlike any other city, according to Kelly Saling, vice president of convention sales at Visit Seattle.
“Closeness breeds new collaborations and discoveries every day,” Saling said. “It creates greater depth and texture for the city in every block. So much so, that you’ll be surprised as to what you’re able to just stumble upon.”
Check out the new video HERE.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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