Thrust Carbon Launches Groundbreaking Application to Help Organizers Create More Sustainable Events

April 14, 2023

Thrust Carbon, a leading sustainability intelligence platform for the travel industry, recently unveiled Thrust Events, a powerful SaaS application designed to bring sustainability reporting with ease to large meeting and event (M&E) programs. The company’s organizations at launch represent more than 20,000 meetings per year.

"We are thrilled to launch Thrust Events, a groundbreaking technology platform that empowers event management agencies to reduce the carbon footprint of their events in an affordable and efficient manner," said Kit Aspen, co-founder of Thrust Carbon. "Unlike traditional methods that rely on spreadsheets, Thrust Events sets a new standard for sustainability in the meetings and events sector by offering a comprehensive and integrated approach that maximizes the impact of sustainability efforts."

With 69% of event organizers saying sustainability will be an area of focus, according to an Eventbrite Consumer Insights Report, event management agencies are under increasing pressure to reduce the environmental impact of their events. Thrust Events enables agencies to accurately measure the emissions generated by their events and take steps to reduce their carbon footprint, while also giving end users their travel and events footprint in one place.

Using Thrust Events, event managers can quickly and easily input venue, attendees and transportation data to generate a white-label client-friendly emissions report. The tool relies on a blend of methodologies that Thrust Carbon’s research team has gathered from multiple government sources worldwide as well as major global event sponsors such as the International Olympic Committee. They address everything from planning and preparation to execution and teardown.

Thrust Events is the first tool of its kind to move beyond reporting, providing actionable insights and recommendations, such as optimizing transportation, reducing food waste and choosing more sustainable venues, to help event managers create more sustainable events.

The Thrust Events application was specifically designed for M&E programs with 200 to 50,000-plus events. Supporting these complex events through automated data feeds, single sign on, precise permissions, no user limit, and bulk data handling tooling. Thrust Events has spent six months in testing with two of the top travel and events management companies, including ATPI.

According to Helen Van Berkel, ATPI’s global head of events, by partnering with Thrust Carbon, the company is able to offer its customers sustainable travel and events options, which not only enhance their overall experience but also align with ATPI’s commitment to corporate social responsibility.

“At ATPI, we are constantly striving to provide our customers with the best possible travel and events solutions while enabling them also to reduce their impact on the environment,” Van Berkel said. “Thrust Events is a valuable addition to our service offering, as it allows us to deliver seamless event experiences while minimizing the carbon footprint.”

Thrust Events is available worldwide, although currently English is the primary supported language, according to Aspen.

“The emissions calculations we use are localized whenever possible too, so if an organizer in North America books a meeting room in New York, it will have a New York-specific calculation rather than any other locale,” Aspen said.

To learn more about how Thrust Events can help event organizers measure their carbon footprint and create more sustainable events, click here.

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Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact