TCEB ASEAN Rising Trade Show Campaign Returns
The Thailand Convention and Exhibition Bureau (TCEB) is continuing its ASEAN Rising Trade Show (ART) campaign to support the Thai exhibition industry through promoting the country as a high potential marketplace for the ASEAN market.
The ART campaign is expected to run for three years from 2015 with the goal to raise the profile and standard of the Thai exhibition industry.
The first-year of the ART campaign is set to officially finish in December 2015. The number of international exhibitors and visitors in the first three quarters of 2015 increased more than 75 percent year-on-year.
The number of exhibitors and visitors from ASEAN countries increased by 30 percent. TCEB expects the number of international business travellers to Thailand in the exhibition sector in 2015 to reach 175,000 and generating revenues of Baht 15 billion (US$423 million).
By the end of 2016, it is expected the number of MICE travellers to Thailand to reach 1,000,000 with revenues more than Baht 92 billion (US$2.6 billion).
Among those, 191,000 visitors will be from the exhibition sector, generating Baht 16 billion (US$435 million) in economic value.
Nopparat Maythaveekulchai, president of TCEB, said, “In the meantime, TCEB will continue to support trade show organizers as strategic partner in coordinating with relevant government and private organizations in other ASEAN countries in order to explore new business opportunity and markets as well as forming new collaboration network.”
He added, “The ultimate goal is to help Thai trade shows to create more and more compelling elements to attract more domestic international exhibitors and visitors as well as enhance the role of exhibition industry to be a key driver for further cross-border economic collaboration, both within the region and connecting to the global markets.”