Sonic Foundry Offers Mediasite Connect Online Event Solution

June 21, 2018

Video creation, management and streaming solutions provider, Sonic Foundry, has launched Mediasite Connect, a secure online YouTube-type portal designed to provide everything event marketers need for a successful online event experience, including e-commerce tools, live chat, registration and social streaming.

Designed to be an out-of-the-box, one-stop-shop solution, Mediasite Connect’s secure online portal allows remote event attendees to register, pay for, watch, engage with and share video content with ease. 

“Using streaming video to engage in-person and remote attendees is important, but it’s one step in the strategic event process,” said Rob Lipps, executive vice president of Sonic Foundry. 

He continued, “Meeting planners and event partners must think about creating an entire content strategy. Our latest events solution, Mediasite Connect, helps companies and organizations create that strategy and makes every aspect of the online event – from registration and e-commerce to watching and engaging with the videos, and everything in between – available on one integrated video platform.”

Mediasite Connect allows event planners to:

  • Offer flexible online registration to remote attendees. Collect attendee information, payment and any promo codes advertised for the event to allow them to watch and engage with the video content. Can send them emails directly from Mediasite Connect to communicate about the event.
  • Drive engagement with live chat. Let attendees watch and engage with the content in Mediasite Connect’s video player, complete with chat boxes next to every video, live or on-demand. Ask questions, make comments and interact with other viewers.
  • Search, filter and sort for a customized viewer experience. Powerful search lets users create customized video portals.
  • Create revenue-generating streams with e-commerce tools. Sell the captured content after the event is over. Whether it’s an individual video such as a keynote, a group of videos or an entire track or conference, consumers can buy it in the Mediasite Connect online store.
  • Work with a dedicated team of pros who offer support before, during and after event. With the help of experienced project managers and premium technology, Mediasite Events is the go-to solution for some of the world’s largest companies and conferences.
  • Stream live to social channels. New social streaming capabilities via Real-Time Messaging Protocol allows Mediasite to directly stream to social channels including Facebook and YouTube while simultaneously streaming to Connect. Increase the reach of conferences and events by streaming keynotes and select sessions to the public. 

 The American Society of Gene & Cell Therapy (ASGCT) recently took Mediasite Connect for another spin at its 21stAnnual Meeting in Chicago after first trying the solution for its 20thAnnual Meeting in Washington, D.C. with much success.

“We expected growth for our 2018 annual meeting but were surprised when we ended up growing by 30 percent in one year,” said Alex Wendland, ASGCT digital communications manager. “We didn’t have enough space in some of our session rooms and our live streaming service was suddenly going to be a necessity – ASGCT needed a service that was easy to use, reliable and worked out of the box.”

He continued, “The Mediasite Events team made the entire experience easy on our staff from set-up to delivering final session recordings the week after the meeting. Our attendees had few questions about using the service and our analytics showed viewership grew throughout the week, so people clearly liked using the service.”

This new solution is the latest offering from the company’s Mediasite Events team, which provides turnkey online event streaming services to hundreds of companies, healthcare organizations and continuing education conferences of all sizes throughout the globe every year. 

Learn more about Mediasite Connect HERE.

 

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.