Information and events company Questex is entering the artificial intelligence marketplace with the launch of Fierce AI Week, a new virtual event focused on how AI can be used to drive business, customer and process value for emerging and large enterprises. Set to take place Aug. 10-12, the complimentary event will feature three days of presentations and tracks focused on how AI can be leveraged in the life sciences, healthcare, electronics and telecom markets. 

Designed for C-level, technology, automation, marketing and AI-specific professionals as well as investors and channel partners, Fierce AI Week will present dozens of speakers and thought leaders from a range of industries sharing real-world approaches to AI application, such as machine learning, drug discovery and medical research. 

According to Questex officials, the online event will offer a “discuss, debate and define” format of keynote presentations, vertical market industry panel sessions and an AI Pitch Tank where start-up companies can pitch new ideas. Following the event, a Fierce AI content site, newsletter and additional live events will be launched over time.

Speakers will include Bertrand Bodson, chief digital officer, Novartis; Brendan Gallagher, chief connected health officer, Publicis Health; and Amy West, head of U.S. digital strategy, Novo Nordisk. In addition, Shankar Arumugavelu, senior vice president and global CIO at Verizon, will participate in an editorial keynote with Linda Hardesty, editor in chief of Fierce Telecom.

According to Questex CEO Paul Miller, the company decided to enter the AI industry, which Grand View Research estimates will reach approximately $734 billion by 2027, due to market demand. 

“Not only do we have a robust audience database in this area but we also have deep expertise in this topic through our other Fierce market brands,” Miller explained. “Our proprietary framework of delivering world-class content, strong audience interaction and identifying and launching events allows us to replicate and scale quickly into new verticals organically.”

He continued. “We will be adding communities that will benefit from the Fierce model and where we can add unique value through a holistic approach to news, education and networking.”  

That proprietary framework is Questex’s new audience-centric Fierce model, designed to provide year-round engagement via news and insights integrated with community connections through a multi-channel approach across live events, webinars and virtual events, he added.

Although Fierce AI is the first new market event to launch through the Fierce model, it isn’t the first virtual event program not connected to an existing face-to-face event that Questex has launched. The company recently partnered with Arizona State University to create REMOTE: The Connected Faculty Summit, which took place July 13-14, attracted 50,000 higher education professionals and offered more than 100 online educational sessions.

“Due to the COVID-19 pandemic, we decided to launch the [Fierce AI] brand with a virtual event,” Miller said. “We have seen strong engagement with all of our virtual events and we expect Fierce AI Week to be no different.”

He continued, “We are interested in creating a [face-to-face] event as we build our brand in the AI market, [but] our decision to create a live event will depend on the needs of our audience, sponsors and the adoption of AI by the markets we are serving.”

Following the event, Fierce AI content will be available on-demand for three months. To learn more and register for Fierce AI Week, go here. 

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