MeetingPlay + Aventri + eventcore Rebrands as Stova
October 20, 2022
MeetingPlay + Aventri, two leading event tech companies that merged in January, and in June acquired eventcore, which provides customized registration and other event tools, has consolidated the three entities under the new name Stova.
The company unveiled the new brand during IMEX America 2022 at Mandalay Bay Convention Center in Las Vegas, where its staff was out in full force at their newly minted exhibit booth.
With the consolidation of three major event technology pioneers, the company is designed to be the most comprehensive platform in the industry for delivering exceptional on-site, hybrid and virtual experiences—the kind that are worthy of a “standing ovation,” the phrase from which the name Stova was inspired.
The new branding is rooted in the heritage, technology and people of the three iconic brands, which have made the company and its portfolio what it is today, according to Stova officials.
Built for the new event ecosystem, Stova is an all-in-one event technology solution that partners with visionary brands to bring their individual goals, ideas and experiences to life.
As the organization continues to look ahead, creating a strong, unified brand in the marketplace is essential while ensuring the new identity matches the innovative company it has become, a true one-stop shop for its clients’ event technology needs, according to Eric Lochner, CEO of Stova.
“For over a decade, our three unique brands have offered innovative products and technologies to help companies deliver highly impactful events,” Lochner said. “We have immense pride in the consolidated entity we have created, and we’ve only just begun.”
He added, “We are deeply connected to our clients’ event landscape and will continue to invest in and build event technology solutions.”
According to Anush Alexander, chief marketing officer of Stova, the company rolled out three new product packages that bring together its collective capabilities with the rebrand.
“Innovation is a big part of our DNA as an organization, and we will continue to bring new products and capabilities for our customers to address their changing needs,” Alexander said.
The company sets itself apart in the marketplace with award-winning end-to-end technology and technology-enabled services, coupled with high-touch customer service, Alexander added.
“We partner with our clients through every step of the event journey, and our event technology platform has the scale and flexibility that our clients need for their full event portfolio—from small to large repeatable events to their custom flagship events,” she said. “We know event technology isn’t a one-size-fits-all approach, and our platform is reflective of the scale that our customers need to create epic events.”
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Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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