MeetingPlay + Aventri + eventcore Rebrands as Stova
October 20, 2022
MeetingPlay + Aventri, two leading event tech companies that merged in January, and in June acquired eventcore, which provides customized registration and other event tools, has consolidated the three entities under the new name Stova.
The company unveiled the new brand during IMEX America 2022 at Mandalay Bay Convention Center in Las Vegas, where its staff was out in full force at their newly minted exhibit booth.
With the consolidation of three major event technology pioneers, the company is designed to be the most comprehensive platform in the industry for delivering exceptional on-site, hybrid and virtual experiences—the kind that are worthy of a “standing ovation,” the phrase from which the name Stova was inspired.
The new branding is rooted in the heritage, technology and people of the three iconic brands, which have made the company and its portfolio what it is today, according to Stova officials.
Built for the new event ecosystem, Stova is an all-in-one event technology solution that partners with visionary brands to bring their individual goals, ideas and experiences to life.
As the organization continues to look ahead, creating a strong, unified brand in the marketplace is essential while ensuring the new identity matches the innovative company it has become, a true one-stop shop for its clients’ event technology needs, according to Eric Lochner, CEO of Stova.
“For over a decade, our three unique brands have offered innovative products and technologies to help companies deliver highly impactful events,” Lochner said. “We have immense pride in the consolidated entity we have created, and we’ve only just begun.”
He added, “We are deeply connected to our clients’ event landscape and will continue to invest in and build event technology solutions.”
According to Anush Alexander, chief marketing officer of Stova, the company rolled out three new product packages that bring together its collective capabilities with the rebrand.
“Innovation is a big part of our DNA as an organization, and we will continue to bring new products and capabilities for our customers to address their changing needs,” Alexander said.
The company sets itself apart in the marketplace with award-winning end-to-end technology and technology-enabled services, coupled with high-touch customer service, Alexander added.
“We partner with our clients through every step of the event journey, and our event technology platform has the scale and flexibility that our clients need for their full event portfolio—from small to large repeatable events to their custom flagship events,” she said. “We know event technology isn’t a one-size-fits-all approach, and our platform is reflective of the scale that our customers need to create epic events.”
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Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las Vegas Hotel & Casino recently completed a $63M redesign and remodel of its 1,830 guest rooms and 155 suites.
Down the street, Bellagio Las Vegas is sporting renovated rooms in the Spa Tower with sunrise-inspired decor and luxurious soaking tubs in Premier King rooms after a $110-million transformation.
Reinvented Luxury Experiences
The Luxury Meetings District, made up of Bellagio Las Vegas, ARIA Resort & Casino, Vdara Hotel & Spa, The Cosmopolitan of Las Vegas, Park MGM and NoMad Las Vegas, is now more connected than ever before. A new interior walkway opened this October for a seamless attendee experience – connecting Vdara, Bellagio, and The Cosmopolitan of Las Vegas, guests can now walk from Park MGM to Bellagio in around 15 minutes.
New on the scene in the Luxury Meetings District is Cathedrale at ARIA, TAO Group’s upscale establishment specializing in exquisite French-Mediterranean cuisine offering elevated private dining experiences that opened in May.
Heralded by World’s Best 50 Restaurants, GQ and VOGUE, LPM at The Cosmopolitan of Las Vegas is opening this fall and will deliver its signature spontaneity and imaginative celebration of France’s Mediterranean cuisine, art, and culture to the unique luxury resort in impeccable fashion.
A “New Wave for Mandalay Bay
A new wave of enhancements and experiences has arrived at Mandalay Bay Resort and Casino, including Flanker Kitchen + Sports Bar, an 8,445-square-foot restaurant that opened this June, perfect for pre- and post-game eats and drinks. Event planner’s favorite, Chef Michael Mina’s StripSteak, received a full renovation and now includes one of the largest private dining rooms on The Strip. Retro by Voltaggio debuts a one-year residency with a fun take on pop culture of the 80s and 90s with classic American dishes. An exciting addition planned for 2024 is Swingers, a 40,000-square-foot oasis of street food, miniature golf and art at Mandalay Bay.
Most exciting for meeting planners, the 2.1 million-square-foot Mandalay Bay Convention Center is undergoing a complete refresh, with lightened space, added eye-catching art, and improved technology infrastructure for even more flexible space. Energy-efficient digital signage now leads the way with faster internet speeds and new AV options.
From renovated guest rooms and meeting spaces to celebrated dining options and dedicated teams, MGM Resorts is dedicated to delivering exceptional and innovative meeting experiences.
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