Making the Most of Twitter Trends for Your Budding Event

May 1, 2016

What are Twitter Trends?

trend on Twitter refers to a keyword or a phrase - usually hashtag driven - that is currently popular for a given user’s demographic.

According to Twitter, “Trends are determined by an algorithm and, by default, are tailored for you based on who you follow and your location.” Trends enable Twitter to provide presumably ‘meaningful’ and ‘relevant’ content to its users.

If you have a nascent event, you may be wondering if there’s any way you can leverage these to put your brand in front of an as yet unengaged audience.

Best Practices to Make the Most of Twitter Trends for Your Event

Here are five things you can do to ensure that your event shows up in the Twitter Trends for your targeted audience, and for the longest possible period:

1.       Meaningful Hashtag: If you have an event that is relatively new and undiscovered in your industry, create a hashtag that is much more than just a combination of an event acronym and the year. Consider including the industry name or easily recognizable theme in the hashtag. To give a very generic example, a hashtag like #PQRFoodShow will always be more relevant to an untapped audience than just #PQR2016.
 

2.       Secondary hashtags: Don’t tweet just your event hashtag. Use online tools, such as http://hashtagify.me/, to identify the trending hashtags as well as related hashtags in your industry. Combine every tweet with one or two ‘ancillary’ hashtags that are trending in your industry or with the demographic that your audience belongs to. In addition, keep varying the message, media, and links you are including in your tweets. Not only will this widen your brand’s reach, but it’ll also help you avoid being penalized by Twitter for spamming your audience with seemingly similar tweets.
 

3.       Early and Engaged: To make your event hashtag more popular, not only is it important start tweeting with it weeks before your event, but also to always retweet when your followers tweet with it and/or mention you. Doing this ensures that Twitter regularly updates the search results associated with your account.
 

4.       Location Matters: Be sure to add a location to your tweet. Including the city and state in which your event is located increases your visibility to people who may have switched to location based trends in place of tailored trends. 
 

5.       Updated Bio: Last but not least, make sure that your profile information includes your event and industry hashtags.

We wish you the all the best in taking your event viral on Twitter!

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.