Licensing Expo Expands Cross-promotion Partnerships with MAGIC Market Week
February 2, 2014
Already partnered with a few other shows to cross-promote attendance and other marketing, Advanstar Communications’ Licensing Expo partnered with one of the company’s other shows, MAGIC Market Week, on a similar initiative.
MAGIC Market Week biannually connects more than 5,000 fashion brands with more than 65,000 visitors, across 1 million square feet of exhibit space.
Licensing Expo, which represents the $230 billion licensing and brand extension market, draws more than 5,000 fashion, character, entertainment, art and consumer brands from 420 exhibitors and more than 15,000 attendees.
Through the newly established alliance, MAGIC Market Week will introduce Licensing Expo exhibitors to current and emerging fashion trends, while Licensing Expo will promote and inform MAGIC Market Week exhibitors and attendees of licensing and brand extension opportunities.
“Considering that licensed fashion brands generate an estimated $40 billion in retail, a collaboration with the largest fashion trade show in the world makes perfect sense for Licensing Expo,” said Chris DeMoulin, president of Licensing and executive vice president of Customer Development.
He added, “This is going to bring many benefits to both sets of exhibitors. Our exhibitors can attend MAGIC Market Week to seek out the latest trends in the market, and every MAGIC Market Week exhibitor and attendee could find a potential licensing partner by attending Licensing Expo.”
The new also will provide cross-promotional opportunities via direct mail and electronic marketing, editorial content and co-hosted seminars.
Tommy Fazio, president of Project and MAGIC, added, “As more and more fashion brands look to licensing and collaborations to expand their business, we see this partnership with Licensing Expo as a great opportunity for all of us to facilitate our customers being inspired, making those connections and sparking ideas which lead to growth.”
MAGIC Market Week will take place Feb. 18-20 at the Las Vegas Convention Center and the Mandalay Bay Convention Center in Las Vegas.
Licensing Expo, which is sponsored by the International Licensing Industry Merchandisers’ Association, also will be held at the Mandalay Bay June 17-19.
Licensing Expo made similar cross-promotion deals with the International Home + Housewares Show and the International Toy Fair.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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