Licensing Expo 2014, International Home + Housewares Show Collaborate to Cross-promote Events
September 16, 2013
Exhibitors who typically take part in Advanstar Communications’ Licensing Expo now will have the opportunity to also to be in the International Housewares Association’s International Home + Housewares Show, and vice versa.
The two entities recently signed a collaborative agreement to cross-promote their shows in 2014.
“Advanstar Licensing is thrilled to be collaborating with the leading event for the housewares market,” said Jessica Blue, vice president of Licensing Expo.
She added, “When we realized that all of our exhibitors would benefit from attending their show and vice versa, we decided to build this collaboration.”
The International Home + Housewares Show, next up March 15-18 at Chicago’s McCormick Place, represents the $305 billion housewares market and features 2,143 exhibitors and 60,000 attendees.
Licensing Expo, scheduled June 17-19 at the Mandalay Bay Convention Center in Las Vegas, represents the $230 billion licensing and brand extension market and features more than 5,000 character, entertainment, art and consumer brands and attracts 15,000-plus attendees.
The new collaboration will include efforts by the show organizers to cross-promote their respective events via direct marketing, editorial and co-hosted seminars, according to show organizers.
Mia Rampersad, vice president of the International Housewares Association, added, “For housewares and home goods suppliers, licensing has become a significant part of many companies’ growth strategy. We look forward to opening up this opportunity to more companies in our industry.”
When brand owners who exhibit at Licensing Expo attend the International Home + Housewares Show, they will see the latest consumer trends and product development in dining, design, décor and kitchenware.
For brands looking to extend their presence in the home, they can then attend Licensing Expo and meet the manufacturers and retailers who are able to work with them.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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