IBTM Americas 2021 Signals Promising Future for a Recovering Events Industry

September 20, 2021

The future is bright for the meetings and events industry in Mexico and Latin America, as evidenced by the recent in-person success of IBTM Americas, the leading annual event for the region’s meetings, incentives, conference and events industry. Held Aug. 18-19 at Centro Citibanamex in Mexico City and organized by RX Mexico, the two-day event hosted just under 8,000 business meetings and created an economic impact of more than 70 million Mexican pesos, according to IBTM officials. 

More than 2,000 attendees participated in the bustling show, including more than 350 exhibitor and co-exhibitor companies, 400 buyers, sponsors and international trade media, who were eager to re-connect and conduct business face-to-face again.

According to IBTM Americas Director David Hidalgo, the 2021 edition of IBTM Americas stood out as a special event, given the great challenges the industry has faced over the past 18 months. 

“Times have been difficult, and I can gladly share that the purpose of generating business and actively and economically supporting the reactivation of the industry was achieved,” Hidalgo said. “Thanks to the attendees who joined, to the sponsors, international participants who consider the market strategic in the Americas and to all those who do not take their foot off the accelerator and continue to bet on the reactivation of the meetings industry.”

IBTM Americas

The event’s attendance was also a who’s-who of key tourism, association and media figures from the region, including Carlos Mackinlay, Minister of Tourism of Mexico City; Alejandro Ramírez, president of the Mexican Council of the Meetings Industry (COMIR); Ligia González, youth leader of the COMIR; and María Teresa Villena Ramírez, International Official Commercial Economic Counselor of Peru in Mexico.  

“Our job as an industry is to show that we are safe to carry out events with all measures, that we can have human relationships again and that we are capable of reigniting the sector,” Alejandro Ramírez said. “We have migrated to the digital era, but we will not stop meeting face-to-facewe see a promising future with a meaningful recovery.”

Several events were held during IBTM Americas, including the first DMCs Latin American Congress, the Event Design Hybrid Conference, the third MPI International Hispanic Forum and the Romance Congress led by the Association of Bridal Consultants. 

Leading keynotes were delivered by well-known speakers including Salvador Camarena, analyst and political journalist, columnist and host, and renowned former coach and Olympic medalist Luis Fernando Tena.

María Teresa Villena Ramírez, representative of Peru, guest country of IBTM Americas, shared the country’s offerings in congresses, conventions and incentive trips, highlighting the destination’s experiences in hosting the most important global events of the last decade and emphasizing that the country is ready to offer unique experiences for meetings and event groups once again.

The International Congress and Convention Association gave a presentation on “Fostering Local Connections to Ensure Global Business,” and Gabe Zichermann, entrepreneur, author, startup mentor and gamification expert, presented “Engaging With the Audience of the Future: Gamification, Digital Addition and A-Ha!” To close the event, Andrés Aguilar, inspiring speaker and emotional consultant from the Allenamenti Speakers Bureau, delivered a thought-provoking keynote on “Contentment Strategy.”

To maintain a safe business environment, the show followed RX’s extensive health and hygiene measures, which are based on the most current scientific data, and guidance from relevant national and international authorities, including the World Health Organization, the Mexico City government and Centro Citibanamex.

IBTM is a world-leading showcase for the meetings and events industry with a portfolio of events and products offering business solutions across five continents. The portfolio includes IBTM World, IBTM Africa, IBTM Americas, IBTM Asia Pacific, IBTM Wired and IBTM Connect. 

 

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact