Freeman Invests in Data-driven Event Personalization Company Feathr
July 17, 2017
Freeman has become a key investor data-driven event personalization company Feathr’s most recent round of funding.
Feathr’s proprietary technology allows organizers and marketers to leverage their data by combining sources like registration, CRM, social followers and website analytics to launch effective multi-channel campaigns across email, landing pages, online advertising, social media and chatbots.
“The Freeman Digital Ventures group is pleased to be an investor in Feathr as we believe Feathr’s offering can be beneficial to our clients allowing further personalization for events and brand experiences,” said Richard Maranville, chief digital officer at Freeman. “Feathr’s platform enhances our newly announced Digital Marketing Services, an offering that leverages the Freeman suite of digital services to provide customers with year-over-year event growth.”
This partnership is the latest by Freeman in its pursuit to continue to provide best-in-class tech-driven solutions to benefit its client, according to company officials.
With access to the Feathr platform, Freeman customers will have the opportunity to enrich their audience’s experience and appeal to members’ individual interests in new ways.
"Freeman has an unparalleled reputation for delivering brand experiences, and is now pushing the industry forward in the areas of digital, data and personalization," said Feathr Co-Founder and President Aidan Augustin about his company’s new partner. "We are excited to work with Freeman to build on our shared missions to develop and provide unique, personal and business-aligned experiences to event attendees, exhibitors and sponsors through new technology created to benefit Freeman customers worldwide."
The partnership and investment brings Feathr’s unique event personalization platform into the Freeman Digital Marketing Services offering as a complement to the Freeman web/app development, social media strategy, digital advertising, email marketing and data analytics.
Feathr has powered more than 750 events worldwide to create personalized event experiences for leading organizers including UBM, Emerald Expositions, CES, NAB, and many more.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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