Freeman Invests in Data-driven Event Personalization Company Feathr

July 17, 2017

Freeman has become a key investor data-driven event personalization company Feathr’s most recent round of funding.

Feathr’s proprietary technology allows organizers and marketers to leverage their data by combining sources like registration, CRM, social followers and website analytics to launch effective multi-channel campaigns across email, landing pages, online advertising, social media and chatbots.

“The Freeman Digital Ventures group is pleased to be an investor in Feathr as we believe Feathr’s offering can be beneficial to our clients allowing further personalization for events and brand experiences,” said Richard Maranville, chief digital officer at Freeman. “Feathr’s platform enhances our newly announced Digital Marketing Services, an offering that leverages the Freeman suite of digital services to provide customers with year-over-year event growth.”

This partnership is the latest by Freeman in its pursuit to continue to provide best-in-class tech-driven solutions to benefit its client, according to company officials.

With access to the Feathr platform, Freeman customers will have the opportunity to enrich their audience’s experience and appeal to members’ individual interests in new ways.

"Freeman has an unparalleled reputation for delivering brand experiences, and is now pushing the industry forward in the areas of digital, data and personalization," said Feathr Co-Founder and President Aidan Augustin about his company’s new partner. "We are excited to work with Freeman to build on our shared missions to develop and provide unique, personal and business-aligned experiences to event attendees, exhibitors and sponsors through new technology created to benefit Freeman customers worldwide."

The partnership and investment brings Feathr’s unique event personalization platform into the Freeman Digital Marketing Services offering as a complement to the Freeman web/app development, social media strategy, digital advertising, email marketing and data analytics.

Feathr has powered more than 750 events worldwide to create personalized event experiences for leading organizers including UBM, Emerald Expositions, CES, NAB, and many more.

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact