Five Elements Your Event Website Absolutely Needs to Succeed in 2015

November 2, 2014

1. Responsive Design
With smartphones topping 70% penetration and tablets inching toward the 50% mark (Source: http://www.nielsen.com/us/en/insights/reports/2014/shifts-in-viewing-the-cross-platform-report-q2-2014.html), the predictions made in 2013 have come to fruition this year. While this year, website visitors have shown some tolerance for not getting responsive content as webmasters transition to responsive technology, by 2015 they would be ready to abandon any website that does not fit into the screen of their small device and still function as well as it would on a wide screen monitor.
 

2. Zero Flash Plugins
Recently, Google has started posting a warning on smartphone searches that certain Flash-heavy search results probably won’t work on a mobile device. In addition the primary link may even be deactivated. In light of this, and keeping in mind the all-pervasive nature of mobile technology, it’s best to steer away from Flash or other interactive content that requires custom plug downloads.
 

3. Videos
According to Neilsen, Q2 2014 witnessed 52% growth in digital video viewing.  Since videos are the epitome of online interactive experience, ensuring that your audience is served entertaining and informative video content should be an important part of your promotional strategy for your next event.
 

4. Real-time Sync
One of the highlights of the Neilsen report quoted above is that there is a tremendous amount of fragmentation in terms of the devices on which content is consumed. Your attendees may start the search process on the event website using a web browser on a PC and then wish to download their personalized planner right away on their mobile device. Ensuring that your technology solution provides updated information consistently irrespective of the delivery platform will keep demanding audiences engaged and happy.
 

5. Search Engine Optimized
White hat SEO will continue to be a key driver of web search ranking and traffic growth next year. Work with your webmaster to confirm that your website follows rules and policies established by popular search engines to ensure the long-term success of the investment in your web branding.  

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Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.