Celebrate Your Event with Delectable Visuals
November 16, 2014
In a research study published recently, researchers demonstrated that a variety of visual factors, such as the color and balance of the elements on a plate, can influence a diner’s perception of, and response to, food.
They found that subjects willingly paid higher-than-normal price for a salad that was presented to resemble a famous abstract painting by the artist Kandinsky. Diners also reported enjoying it more than another salad with the same ingredients but plated in a more ordinary manner. Clearly, we have an in-built penchant for experiences carefully designed to please our visual senses!
There are a number of important takeaway for event marketers here. Consumers tend to put a higher value to an experience if it starts by appealing to the eye. And they enjoy a higher level of satisfaction if they have an aesthetically pleasing experience.
Banish the banal and woo attendees by helping them create memories that they’d love to recall. Here are some ingredients that successful event organizers bank on to provide an unforgettable visual experience to their attendees.
1. Pick a distinctive theme and color scheme which can be easily incorporated into the visual media created to promote the event.
2. Showcase the host city’s unique landmarks or culture through clever visual cues.
3. Incorporate industry-specific visual elements in your social media promotions to ensure these resonate with the event’s target audience.
4. Experiment and be bold in trying out new things to appeal to the jaded palate of returning attendees.
5. Unify the look and feel of the digital and printed media for your event to make it easier for the participants to recall and recognize their successful attendee experience.
6. Make it a 360-degree experience by paying special attention to the décor, signage, interactive media and lighting at the event venue.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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