From Big Events to Bold, New Concepts, Caesars Entertainment Has It All

May 17, 2022

Exclusively Sponsored by Caesars Entertainment

In Las Vegas, Caesars Entertainment continues to innovate with more celebrity chef options, must-see entertainment and continued renewal of its impressive selection of modern, luxurious rooms. Additionally, the premier brand just received national attention with the NFL Draft took place at the front steps of their largest conference space, CAESARS FORUM.

As the first Official Casino Sponsor of the NFL, Caesars Entertainment, Inc. hosted the sporting event on The Strip provided fans the opportunity to celebrate their favorite teams and bet on all the action with Caesars Sportsbook.

For sports enthusiasts in Las Vegas and fans tuning in across the world, Caesars Entertainment offered a prime location in the heart of The Strip for the ultimate festival footprint of more than one million square feet. The NFL Draft Theater and the NFL Draft Experience were located adjacent to CAESARS FORUM, behind the High Roller and LINQ Promenade.

The Draft Theater featured more than 2,000 light fixtures,10.8 million pixels of LED across 5,022 square feet of LED screens, and 350,000 watts of sound amplification power.

 “We are incredibly fortunate to have partnered with the NFL to host the Draft Theater and Draft Experience with unforgettable programming all weekend long,” said Caesars Entertainment Regional President Sean McBurney. “Caesars Entertainment is best suited to host premier events of this magnitude, and the location provides a gateway to our entertainment, fine dining, and world-class hospitality across our resorts.”

Caesars Entertainment is in growth-mode and ready to welcome attendees back to their premier portfolio of properties across the country, and is eager to share several announcements in Las Vegas, with celebrity-chef powered dining and nightspots in their 9 Las Vegas properties including Caesars Palace, Paris Resort Las Vegas, Planet Hollywood, Bally’s, Harrah’s, LINQ Hotel, LINQ Promenade, The Cromwell Hotel, The Rio and the Flamingo.

Nobu Paris Las Vegas

Nobu Paris is now open in Paris Las Vegas, marking the second Las Vegas restaurant between Nobu Hospitality and Caesars Entertainment. The Nobu restaurants blend modern, cool luxury and minimal Japanese tradition into a lifestyle with products, services, and unparalleled personalized touches.

The Bedford by Martha Stewart

Global lifestyle icon Martha Stewart has been inspiring people worldwide to entertain since the start of her career. This spring, she'll bring her celebrated Martha Stewart lifestyle brand to life with her first-ever restaurant. The Bedford by Martha Stewart, a fully-immersive restaurant concept designed to bring Martha's famed country farmhouse in Bedford, NY, to life, will open at Paris Las Vegas in Spring 2022.

Martha and her team of culinary experts are developing delicious, seasonal dinner, weekend brunch, and holiday menus that feature exceptional quality and creativity. Signature menu items will be created from sourcing seasonal, high-quality ingredients from various local purveyors and some of Martha's personal favorites, including the Las Vegas Farmers Market, Dartagnan Inc., Urbani Truffles, Roe Caviar, Frog Hollow Farm, Jasper Hill Farm, Vermont Creamery, among others.

Vanderpump à Paris

Vanderpump à Paris at Paris Las Vegas hosted its highly anticipated grand opening event last month to officially welcome guests to the Parisian-inspired restaurant. To commemorate the occasion, television icon and philanthropist Lisa Vanderpump stunned guests with an extravagant red-carpet arrival as they made their way into the picturesque destination.

Designed by Lisa Vanderpump and long-time design partner, Nick Alain, Vanderpump à Paris instantly transports guests from the Las Vegas Strip to an enchanting old Parisian courtyard. The restaurant features plush velvet art nouveau banquettes, adorned with oversized, ornately embellished pillows, as well as light fixtures and custom-made furniture from Vanderpump and Alain's celebrated design line, Vanderpump Alain. Additionally, the space is enhanced by a breathtakingly long, white marble bar embedded with crystal chandeliers in wrought iron cages, unique bronze umbrellas situated on top of the marble, and massive windows that overlook the Eiffel Tower and Seine River, flooded with rain. The entire bar offers a magical and realistic escape to a cozy rainy day in Paris. 

Caesars

John Legend ‘Love in Las Vegas’

In late April, 12-time GRAMMY Award-winner, multiplatinum artist, activist, and EGOT (Emmy, GRAMMY, Oscar and Tony) winner John Legend celebrated the launch of his Las Vegas residency, "Love In Las Vegas," at Zappos Theater at Planet Hollywood Resort & Casino.

Designed exclusively for Zappos Theater and promoted by Live Nation and Caesars Entertainment, "Love In Las Vegas" is a beautiful, soulful concert experience, showcasing Legend's greatest hits, "soaring vocals [and] silky-smooth piano playing skills" (Billboard). The performance features Legend's incredible full band and is a vibrant, colorful celebration of love and coming together, sentiments echoed on Legend's GRAMMY Award-winning seventh studio album, Bigger Love, and companion 2021 headline tour – which resulted in multiple sold out shows and garnered rave reviews in the press. The exclusive, only-in-Vegas experience is filled with hits from the beginning of Legend's career, including "Used to Love U," "Penthouse Floor," "Like I'm Gonna Lose You," "All of Me," and "Green Light." He is also performing soon to be released new music ahead of his upcoming album including, "Dope" which received rave reactions from the crowd.

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.