ASAE Unveils 2017 Gold Circle Awards Winners
April 18, 2017
The American Society of Association Executives unveiled the winners of the 2017 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs.
The Gold Circle Award for Overall Excellence will be announced during ASAE’s 2017 Marketing, Membership & Communications Conference (MMCC), May 2-3, in Washington, D.C.
The 2017 competition received 172 submissions. Over 80 judges from different associations, nonprofits, and for-profit organizations evaluated the submissions this year. The awards are sponsored by High Roads Solution.
“Our members submitted fantastic entries this year, and we had several categories with multiple winners. The quality of work our judges see always make it a difficult decision on who receives a Gold Circle award,” said Lisa Claydon, CAE, director of marketing Communications at Association of Corporate Counsel and chair of the Gold Circle Awards Committee.
She added, “In a few weeks, we are going to have a fun, interactive session at MMCC, so attendees can learn strategies and tactics that worked well and utilize them in future campaigns.”
Here are the 2017 Gold Circle Awards winners:
Convention/Meetings Campaign
Society for Simulation in Healthcare; IMSH 2017 Conference Marketing Campaign
E-Magazine
American Osteopathic Association; The DO
E-Newsletter
American Academy of PAs; PA Central Member and Nonmember E-Newsletters
Media/Public Relations/Advocacy Campaign
American Society of Anesthesiologists; Protecting Safe VA Care
Computing Technology Industry Association; Make Tech Her Story
Member Retention Campaign
Recreational Boating & Fishing Foundation; New Angler Retention Pilot Program
The Enrollment Management Association; It’s all about retention.
Membership Recruitment
American Academy of PAs; AAPA Recruitment Campaign: Savings and Advocacy
New Product/Service Launch Campaign
American College of Cardiology; ACC International Regional Conferences
Print Magazine
American Massage Therapy Association; Massage Therapy Journal
Rebranding
Emergency Nurses Association; Rebranding Membership: Charting a New Path
American Osteopathic Association; Doctors That DO
Video
American Physical Therapy Association; #ChoosePT Public Service Announcement
Website
National Athletic Trainers' Association; NATA Website Redesign
For more information on the winners, visit Gold Circle Awards.
Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las Vegas Hotel & Casino recently completed a $63M redesign and remodel of its 1,830 guest rooms and 155 suites.
Down the street, Bellagio Las Vegas is sporting renovated rooms in the Spa Tower with sunrise-inspired decor and luxurious soaking tubs in Premier King rooms after a $110-million transformation.
Reinvented Luxury Experiences
The Luxury Meetings District, made up of Bellagio Las Vegas, ARIA Resort & Casino, Vdara Hotel & Spa, The Cosmopolitan of Las Vegas, Park MGM and NoMad Las Vegas, is now more connected than ever before. A new interior walkway opened this October for a seamless attendee experience – connecting Vdara, Bellagio, and The Cosmopolitan of Las Vegas, guests can now walk from Park MGM to Bellagio in around 15 minutes.
New on the scene in the Luxury Meetings District is Cathedrale at ARIA, TAO Group’s upscale establishment specializing in exquisite French-Mediterranean cuisine offering elevated private dining experiences that opened in May.
Heralded by World’s Best 50 Restaurants, GQ and VOGUE, LPM at The Cosmopolitan of Las Vegas is opening this fall and will deliver its signature spontaneity and imaginative celebration of France’s Mediterranean cuisine, art, and culture to the unique luxury resort in impeccable fashion.
A “New Wave for Mandalay Bay
A new wave of enhancements and experiences has arrived at Mandalay Bay Resort and Casino, including Flanker Kitchen + Sports Bar, an 8,445-square-foot restaurant that opened this June, perfect for pre- and post-game eats and drinks. Event planner’s favorite, Chef Michael Mina’s StripSteak, received a full renovation and now includes one of the largest private dining rooms on The Strip. Retro by Voltaggio debuts a one-year residency with a fun take on pop culture of the 80s and 90s with classic American dishes. An exciting addition planned for 2024 is Swingers, a 40,000-square-foot oasis of street food, miniature golf and art at Mandalay Bay.
Most exciting for meeting planners, the 2.1 million-square-foot Mandalay Bay Convention Center is undergoing a complete refresh, with lightened space, added eye-catching art, and improved technology infrastructure for even more flexible space. Energy-efficient digital signage now leads the way with faster internet speeds and new AV options.
From renovated guest rooms and meeting spaces to celebrated dining options and dedicated teams, MGM Resorts is dedicated to delivering exceptional and innovative meeting experiences.
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