2012 ASAE Marketing, Membership & Communications Conference and Springtime Expo Events Announce Speaker Line Ups
April 17, 2012
The American Society of Association Executives is expecting close to 800 marketing, membership, and communication association professionals to attend the 2012 Membership, Marketing & Communications Conference (MMCC) May 23-24 at the Washington Convention Center.
With more than 30 learning labs, two general sessions, half-day workshops and Ignite presentations, attendees will have several ways to learn new trends, gather best practices and gain new insights.
Sarah Sladek , author of “The End of Membership As We Know It”, published by ASAE’s Association Management Press, and CEO of XYZ University, will kick-off the conference by talking about the challenges associations face with membership and providing ideas on new revolutionary models that can help build a sustainable, prosperous, next generation organization.
Chris Brogan, president of Human Business Works, will close out MMCC with a conversation around social business and digital marketing and how associations are impacted.
He will discuss topics including: location-based strategies, content marketing, integration of real-time marketing, methods in analytics and measurement, and emerging trends in these areas.
Brogan has a featured monthly column in Entrepreneur Magazine, and his blog is in the Top 5 of the Advertising Age Power 150.
This year, MMCC will also have sessions geared toward senior-level executives that will focus on brand control, crisis communications, digital strategies, member engagement, and multicultural outreach.
During the closing general session, the Gold Circle Award winners will be recognized and the Council’s Choice Award will be announced. MMMC early bird registration deadline is April 23.
The 2012 Springtime Expo, May 2-4 at the Walter E. Washington Convention Center, regularly draws close to 4,000 participants.
Peter Sheahan has been tapped as this year’s general session speaker and will teach association professionals how to be unique in their thinking about business, customers, and organizational design.
He will identify trends and changes impacting the association community and our meetings and tradeshows and will illustrate the mindset and inclination needed to exploit these trends in the future.
Sheehan spoke at the 2011 Annual Meeting & Exposition in St. Louis and was the highest-rated keynote speaker in the meeting’s history.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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