Mike Thimmesch
Mike is director of industry relations for Skyline Exhibits, designer and builder of custom modular exhibits and portable displays.
Why Didn't That Attendee Stop in My Trade Show Booth?
August 25, 2012
He sure looked like a perfectly good prospect. He had the right color badge. He works at a company that is in the right vertical market and the right size. And your uncanny booth staffing sixth sense told you he even had an approved budget for your product.
Yet with barely a glance he sailed right on past your booth. So why didn’t he drop anchor?
Perhaps for one or more of these eight reasons:
- Your booth looked too boring. Like too many other exhibitors, your trade show booth has dull colors, too much text, and too many small images.
- Your benefit was not clear. With all that text, or else none at all, your trade show booth graphics didn’t quickly communicate what you sell — and why you are worth buying from.
- He doesn’t know you can solve his problems. Because he doesn’t know your company yet, and what it can do for him.
- Your booth staffers didn’t appeal to him. They looked unprofessional, uninterested, unmotivated, and pre-occupied — not the kind of people he wants to talk to — let alone buy from, for that matter.
- Your booth staff didn’t attempt to engage him. Rather than offer a greeting or ask a question, they stared into space, or talked with each other, or into the phone.
- Your booth space lacks activity. It looks too dull compared to other exhibitors who are having energetic conversations, presentations, demos, and more.
- He wasn’t invited. He has only so much time to visit booths, so those that asked him to visit before the show get first dibs. Or perhaps…
- He already has an appointment. He breezed past you on the way to a meeting with another exhibitor further into the hall. But you can still get him on his return trip — if he walks down your aisle again.
If you want to stop the parade of qualified attendees walking by, but not into, your booth, then improve your exhibit’s visual appeal, amp up your booth staff, create engaging activities, and get on attendees’ dance card before the show starts.
Then you can have many good conversations in your booth. Which sure beats talking to yourself.
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.
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