Elisa Garghentino
Elisa Garghentino is a London, U.K.-based event manager with expertise in trade shows and corporate events.
How Communication Is Playing a Key Role In the Events Industry Amidst COVID-19
September 2, 2020
COVID-19 has made a devastating impact on all the aspects of our lives, but it is also prompting an outpouring of creativity in the events industry. The way we communicate and interact with colleagues, professionals and members of the public in trade shows is, in fact, playing a more and more relevant role. It’s key to streamline the way we present ourselves to others, making sure that without even interacting with them, they are already aware of where we are standing. This is why the launch of the new social bands in the industry has been received with success.
Social brands was created as an affordable and easy-to-understand system that is based on the red, yellow and green-light color system, with red indicating “no contact,” yellow “elbows only” and green “high-fives and handshakes OK.” That gives the opportunity to whoever wears them to simply state their position without the need of having awkward conversations.
Communication is also extremely important in the networking process that has inevitably moved from a handshake over a coffee at lunch to a new digital era where you can succeed in creating new significant connections by using your laptop and attending webinars or conducting Zoom calls.
Research has already shown how this new process is considered easier to adopt, especially for introverts — who see in the screen a way to feel less stressed compared to a face-to-face meeting.
Technology and its changes have also revolutionized events and become one of the real protagonists of a new era: One that not only sees the introduction of the latest way of capturing data and of using social media channels to interact with users, but also the creation of physical objects that will make the communication process seamless and more efficient.
Smart tech-solutions such as hygiene-friendly door hooks and hands-free door openers that can be operated by using the forearm are in the pipeline and will be soon presented as the latest solutions that will revolutionize the way we operate. Among them, it’s worth mentioning a combination of wearable tech available in different formats such as a lanyard, a wristband or a hit-vis vest with technology that alerts the wearer when they get too close to another wearer.
Important additions are also the new monitors with thermal imaging cameras positioned at the venue entrance that are able to detect anyone who may be experiencing a higher than normal temperature, and new remotely operated devices that decontaminate both the air and the surfaces in a room, killing 99.9 percent of pathogens and preventing the spread of the virus.
Solutions that are aimed to monitor and protect those in attendance and represent a real game-changer that will not only allow us to deliver events again but also do it in a safe manner for all parties involved, offer a huge contribution to the industry.
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Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.
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