4 Ways to Leverage Technology for More Sustainable Events

October 22, 2019

Toby Heelis

Toby Heelis is the CEO of events management company Eventopedia. He has spent the last 20 years operating and marketing event venues. As cofounder of a PR platform in 2001 and an events-based private club in London, Toby developed his passion for technology and digital marketing. He has refined his experiences as marketing director at the leading large event venue in London, The Brewery.

The year 2020 is almost here, and one of the most urgent issues across all industries, including events, is sustainability. The events sector is gradually learning to take an integrated approach to organizing more earth-friendly events, taking into consideration the full range of relevant aspects, from waste reduction and recycling to resource use, transportation, choosing a sustainable venue and suppliers, and more.

One way to boost event sustainability is by using available technology, as well as being open to embracing upcoming technological changes. The events industry is already employing various forms of technology, such as using digital promotion strategies, that have the side effect of also reducing paper use.

However, with technology advancing, the possibilities are constantly increasing. Here are four forms of technology that are changing the events landscape, while also promoting sustainability:

Mobile Apps

Apps are everywhere, and their potential is virtually endless. They’re also one of the easiest types of technology to adopt, helping organizations not only make their events more sustainable, but also improve efficiency.

Many apps can help with the event planning process (creating task lists, tracking progress, setting deadlines etc.) while also replacing paper use. Apps can also be used for carpooling for attendees, reducing the negative impact of transportation.

Event apps are a great way to also promote sustainability in a variety of ways:

Reducing paper by having all the event information digitally in one place that’s also easy for guests to access
Live streaming functionalities can increase the number of remote attendees, reducing transportation and overall carbon footprint
Using e-tickets/passes reduces paper use
Digital food menus can replace paper menus
Using badge scanner functionalities can replace business cards, and they could also include e-brochures, digital freebies and other info, further reducing paper.

Green Resource Technology

Venues are increasingly using technology that helps them use resources more responsibly. These can be used for simple solutions such as sensor water-saving taps or lighting systems, as well as more complex mechanisms for measuring and reducing resource consumption.

Solar electricity panels are a great way to leverage technology for green energy, reducing your carbon footprint. Other tech includes solar benches and charging stations, and even energy-generating pedestrian walkways, which turn footsteps into energy.

Data Analytics

In today’s digital age, data is everywhere, and data analytics software can help organizations leverage it to the full potential. Event apps, sensors, and tools that measure resource use and carbon footprint are all great ways to generate useful data for more eco-friendly events.

Real-time data can help organizers take a proactive approach with their current event, while historical data can help improve sustainability in the long run.

VR

Virtual reality technology is constantly evolving, and we have yet to see the full potential it has for sustainable events. So far, it’s being leveraged to reduce transportation in various ways:

Boosting the popularity of hybrid meetings and enhancing virtual attendance capabilities
Enabling virtual product demonstrations with a simple VR headset, especially useful for large products/equipment that is complicated to transport to the event

Consumers are asking for eco-friendly practices and businesses are listening, so we are looking forward to seeing how further developments in technology will keep enhancing sustainability for the events sector.

Add new comment

Partner Voices

MGM RESORTS: HERE, CONVENTIONS ARE DO-GOOD AND FEEL-GOOD

MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting. At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas: Protecting Natural Resources MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction. Committed to Community Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs. MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations. Fostering Diversity & Inclusion To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all. MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.

Learn More