Make Your Event App Successful with These 4 Key Analytics

July 3, 2018

Michael Giglio

Michael Giglio is the founder and President of LSAV POWERHOUSE, where he is responsible for strategic direction, assembling top sales and operations teams, and driving the culture that keeps company employees wanting to come to work every day.

Apps are the hot new way to communicate with your event attendees. In fact, many attendees have grown so accustomed to seeking information from apps that they expect your event to have one. But how can you tell if your app is truly successful at engaging their attention? And how can you improve it to deliver the results you want?

By studying the analytics – or history of usage – within your app, you can get a clearer picture of whether or not and how well your app performs. With this valuable data, you can then make smarter decisions about how to design your app for maximum adoption and engagement. 

Here are four basic metrics to review to ensure you get the most ROI from your event app.

App Downloads   

This is perhaps the simplest yet most powerful analytic of them all. If attendees did not download your app to begin with, then the tool was not compelling enough for them or was too difficult for them to access. A successful app starts with overwhelming adoption. So, check your numbers. What percentage of attendees downloaded your app in advance? How many waited until the day of your event? What percentage failed to adopt at all? The numbers tell a story. 

App Traffic Patterns

Once you know how many attendees downloaded your app, you can put a finer point on what they actually did inside of it. Which sections of your app got the most usage and by whom? Are attendees using the social media features or its ability to recommend 1:1 connections? Did they post in the after-party photo gallery or download presentations from various speakers? In-app traffic patterns will guide you to plan better for next year, making some sections of the app more robust, while cutting or transforming others that don’t perform.

Session Entry/Exit Scans

Presentations are a huge part of any event and everyone wants to know if their yearly line-up was successful at connecting with attendees’ educational desires. If your event requires a badge scan for session entry and exit, and that scan is linked to your app, this can be a great way to gather data on who attended which sessions and for how long. Knowing the rate of attendee perseverance (through an entire session), as well as how many went to each session or part of that session, can help you make better presentation decisions for next year. It can also help you tweak the kinds of educational content you are making available within the app itself. 

Presentation Downloads

If content is a focus at your event, the rate and type of presentation downloads can tell you much about how useful attendees are finding your app. Throughout the event, check to see if and how attendees are engaging with videos, slide shows and other tools offered by various presenters. How many presentations were downloaded? Are just a few attendees completing most of the downloads or are there a wide variety of attendees? If attendees find your app’s educational content valuable, you’ll know because presentation download numbers will be robust. 

Your event app is a powerful tool for engaging with your attendees but is it really delivering what they want? Check your analytics. Study them. Let the numbers tell you a story. And from that story, make your next event app the best it’s ever been. 


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Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for." What’s New – AT&T Discovery District Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall. Hotels Coming Soon Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond. JW Marriott This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar. InterContinental Dallas  Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.   Hotel Swexan Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.