COVID-19 Passport: Enabling Safe Return of In-person Trade Show Attendance

May 11, 2021

Arvind Kothandaraman

Arvind Kothandaraman is the general manager of specialty diagnostics at PerkinElmer. His primary interest is in equipping clinical laboratories with the tools needed to meet their technical and operational goals. Prior to PerkinElmer, he held positions at Thermo Fisher Scientific, BioReference Laboratories and Advanced Analytical Technologies.

Most trade shows across the world have been canceled or converted to virtual events because of the COVID-19 pandemic. According to UFI, the Global Association of the Exhibition Industry, the worldwide exhibition industry contracted by 68% in 2020 and 2.4 million full-time jobs were affected. There is cause for concern that this trend will continue in 2021. However, with vaccinations slowing the tide of the pandemic, companies are beginning to wonder when in-person trade shows will begin again. And when they do return, will anyone attend?  

Show organizers will need to ensure the safety of their attendees to attract people and the industries they support to in-person events. This is where the COVID-19 passport comes into play. A COVID-19 passport can be tailored to meet the needs of trade shows and can be modified to meet national or regional restrictions. COVID-19 passports are designed to greatly reduce the likelihood of an outbreak occurring at an event and give attendees confidence that it is safe for them to attend the tradeshow in person again.  

What is a COVID-19 Passport?

A COVID-19 passport is a tool that can give organizers an elegant way to safeguard their event. Implementing such a concept allows the venue to scan attendees, vendors and employees quickly and easily before they gain entrance to an event, and ensure they have a recent and valid negative COVID-19 test result and/or are fully vaccinated, for example. An ideal COVID-19 passport solution should take the following critical factors into consideration: 

The Assay Used to Screen

The test being used should be validated for COVID-19 screening of asymptomatic individuals. While most assays are authorized for diagnostic testing when symptoms are present or when a person has a high chance of having been exposed to an infected person, very few tests are validated for screening. Screening is testing of individuals who are not showing any symptoms and are not suspected of being infected with COVID-19, which requires a highly sensitive RT-PCR test.

Test Timing Window 

This will depend upon many factors including the length of your trade show, the region your attendees are coming from and where you are holding the trade show. For international travelers, the U.S. Department of State requires all air passengers two years of age and over to present a negative COVID-19 test, taken within three calendar days of departure for entry into the U.S. No such regulation exists for interstate travel today. Depending on the length of the trade show, a test is recommended prior to initial entry and additional testing during the event may be recommended for longer events. Individual states may have more stringent regulations, which may be taken into consideration when deciding on a venue for your trade show.

User Interface 

Any COVID-19 passport you choose needs to incorporate an adaptable, easy-to-use, secure software solution. Because patient data is involved, it needs to be HIPAA (Health Insurance Portability and Accountability Act) and/or GDPR (General Data Protection Regulation) compliant depending on the location of your trade show. To ensure the security of your attendees’ data, the solution should also be encrypted. Test results should be transmitted to a private wallet, which allows the creation of entry passes without revealing any personal health information.

Add new comment

Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.