Tamar Beck
Tamar Beck is a 15-year veteran of Reed Exhibitions. She is currently CEO of Gleanin, an attendee acquisition software platform.
5 Post-Show Strategies for Event Marketers
June 12, 2024
Do you have a post-event strategy?
While we pour our time, energy, creativity and strategic thinking into maximizing pre-registrations, there's so much untapped value post-event.
Here are my top five ideas to include in your post-event plan:
-
Build deeper connections and reward loyalty
Send personalized thank you notes to your event stakeholders, share event highlights and keep them informed about future events. Enroll attendees in a loyalty club and acknowledge their importance to the brand. Appreciate them, and you’ll increase advocacy and future commitment.
-
Gather valuable feedback
Your attendees are your most important critics. Use post-event surveys and polls to collect feedback that will help you improve future events. Attendees will appreciate having their voices heard and seeing improvements based on their input.
-
Extend the life of your event content
Repurpose presentations, panel discussions and Q&As into blog posts, webinars and social media snippets. Share event highlights and recaps, including those created by attendees. Distributing high-value content after the event will keep your audience engaged, attract new prospects and provide lasting value to attendees.
-
Organize micro-events and webinars
Keep the momentum going by hosting smaller, targeted events that dive deeper into specific topics or present exclusive content from your main event. As a result, attendees will benefit from additional learning opportunities and networking.
-
Foster brand advocacy and build a sense of belonging
Engage with your audience long-term by providing opportunities to become brand ambassadors or participate in user groups; reward engagement with exclusive perks or recognition. Empower attendees to actively shape your events and make it easy for them to bring in their peers through word-of-mouth marketing.
By weaving these activities into your post-event plan, you can extend the event's value, create brand advocates, monetize attendees and sponsors, and build a pipeline for the next event.
Don't let the conversation end when the curtains close.
Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE, listen to our latest podcast HERE and engage with us on LinkedIn!
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
Add new comment