The Fit Expo - Los Angeles Fitness Expo

The West Coast's Largest Fitness Expo
Event Dates
2015-02-07 - 2015-02-08
Exhibitors
500
Attendees
49000
Event contact title
Vice President, Sales & Sponsorships
Event contact first name
Marc
Event contact last name
Missioreck
Email
marc@thefitexpo.com
Event contact telephone number
888-348-3976
Fax
303-722-0130
Description

Now in its 12th year, the Expo is definitely one of the most effective (and cost effective) ways to reach the biggest, most important fitness market in the country!

Whether you’re launching a new company, introducing new products, conducting market research, or just looking to grow your market share, you won’t want to miss this once-a-year opportunity to meet and network with tens of thousands of influential consumers, trainers, gym owners, retailers and distributors.

The Expo features the greatest line-up of fitness, physique, martial arts, and strength contests ever assembled on the West Coast. In addition to perennial favorites like bodybuilding, figure, physique, crossfit, power lifting, strongman, Olympic Lifting, MMA and Gracie Jiu Jitsu, this year we’ll also be featuring a jump rope competition, a professional arm wrestling tournament, demonstrations from Parkour and Loopkicks, an expanded group exercise class program, the incredible “Battle of the Bar” calisthenics contest and more healthy eating cooking demonstrations.

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.