5 Strategies To Optimize Attendee Engagement And Drive Organic Online and In-Person Traffic

November 8, 2023

Greg Walthour

Greg Walthour is co-CEO of Intero Digital, a 350-person Columbus SEO Company that offers comprehensive, results-driven marketing solutions. With more than 20 years of experience directing paid media strategies, optimizing SEO and building solutions-oriented content and PR, he leads a team of experts in web design and development, Amazon marketing, social media, video and graphic design.

Standing out and getting noticed at a trade show can be tough. With fleeting attention spans, the key is to captivate your audience through effective online strategies. How can you make your presence not only noticed but also remembered? That’s where the magic of optimizing online traffic engagement at trade shows comes in – your ticket to capturing attention and igniting a lasting digital buzz.

Here are the top five strategies to elevate your trade show game into a digital sensation, especially if you want to promote organic traffic.  

1. Pre-Event Buzz with Social Media

Utilize the power of social media to create anticipation and excitement. Craft engaging posts with glimpses of your booth setup, exclusive offerings and interactive elements. Encourage users to share, like and comment to increase the reach of your content. Creating pre-event buzz will help spark attendees’ interest and entice them to visit your booth. 

2. Compelling Content and SEO

Creating effective event-specific landing pages is crucial for boosting your online visibility and attracting potential attendees to your booth. By crafting keyword-rich content that aligns with the trade show’s theme and purpose, you can significantly enhance your search engine optimization (SEO) efforts. When developing these landing pages, seamlessly integrate relevant keywords within the content. This strategic placement will help your landing pages rank higher in organic search results, making it easier for individuals seeking event-related information to discover your booth. 

3. Engaging Video Content

Use video to showcase your products, services or demonstrations. Create captivating video content and share it across your social media platforms and website. Videos have a higher chance of going viral and attracting attention, allowing you to tap into a wider online audience. 

4. Interactive Online Demos

Host live video demonstrations or webinars that showcase your offerings. Engage your online audience with interactive sessions highlighting the value of your products or services. Encourage attendees to participate, ask questions and share their experiences, driving organic engagement and interest. 

5. Influencer Collaborations

Partner with industry influencers or bloggers with a relevant and engaged online following. Collaborate with them to create content, share insights about your booth and promote your presence at the trade show. Their endorsement can amplify your online reach and draw interested attendees to your booth. 

Optimizing online traffic engagement at trade shows is essential for businesses that want to stand out and get noticed. By creating a pre-event buzz on social media, crafting compelling content and SEO-rich landing pages, using engaging video content, hosting interactive online demos and collaborating with industry influencers, businesses can generate excitement and interest in their booth, driving organic traffic and generating leads.

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Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact