Rich Vallaster serves as the director of marketing, industry relations and trade show work at A2Z Events–Personify. He has spent the bulk of his career in the events business, from large-scale outdoor experiences to trade shows and conferences. An appointed member of the CEIR Research Council and an active member of IAEE and PCMA, Vallster serves on several exhibitor advisory committees and speaks to organizers, exhibitors and attendees regularly at leading industry events.

Partner Voices

Caesars Entertainment strode into 2022 with its sights set on making the year one of innovation and renovation for the Empire as the company announced a $400 million, Las Vegas-style makeover for its Atlantic City properties. The master plan for the company’s three East Coast properties -- Caesars, Harrah’s, and Tropicana -- involves interior renovations, new celebrity dining concepts, and more to create the ultimate seaside conference destination.