Rich Vallaster serves as the Director of Professional services at a2z Inc., where he mentors and coaches a diverse team of talented professionals, as well as actively manages strategic accounts and ensures client success. Rich has worked on both sides of the “booth,” from co-founding an annual conference and trade show to speaking and exhibiting at over a dozen shows a year.

Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: