Reed Exhibitions Greater China Expands Auto Aftermarket Portfolio

November 6, 2012

Reed Hongda Exhibitions (Henan) Co., Ltd., part of Reed Exhibitions Greater China, signed an agreement with Shanghai Gehua Exhibition Planning Co., Ltd. to acquire a 100-percent stake in the Shanghai International Auto Decoration Supplies Sourcing Fair (CSAE) and all of the show’s assets.

The terms of the deal were not disclosed.

CSAE is the second major addition to Reed Greater China’s fast growing auto aftermarket events, following Reed Hongda’s takeover of the Zhengzhou-based China International Automotive Aftermarket Expo & China Auto Accessories Trade Fair (CIAAF) in June this year. 

CSAE, an event held every August, already is Shanghai’s major auto aftermarket show.

The exhibition is a stage on which manufacturers and suppliers showcase products for auto interiors/exteriors, customization, car care, electronics, appliances, modified cars and parts.

“We took on CSAE because the prospects for a high performing show in the automotive aftermarket are very promising,” said Preecha S. Chen, president of Reed Exhibitions Greater China. 

Chen added, “We look forward to transforming the show into an even more effective commercial channel by boosting the quality of visitors, enhancing the show's content and presenting it with the professionalism and power typical of the Reed brand.  Our long-term goal is to take CSAE from its current regional leadership position to one of the most important automotive trade events nationwide, and across Asia.”

Established in 2003, CSAE has run 10 successful consecutive editions to date; the last of which took place from August 22 to August 24 at the Shanghai New International Expo Center.  

It also featured more than 200 local and international exhibitors, together with thousands of visitors from all over Asia, as well as participants from the US, the Middle East and Europe.

CSAE 2013 will take place next August at the Shanghai New International Expo Center. 

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.