HMP Acquires Imedex and Its Portfolio of Medical Meetings
HMP, a healthcare education and events company, has acquired Imedex, a privately held global medical education company that hosts meetings in oncology, hematology and gastroenterology.
Terms of the agreement were not disclosed.
The transaction not only advances HMP’s global footprint as a major producer of healthcare events for the global healthcare community, marking a significant step in executing its “events first” strategy, but also positions it in key strategic healthcare verticals.
“The acquisition of Imedex aligns perfectly with our strategy and represents an extremely important milestone in our vision as we aim to become the world’s leading producer of healthcare events and education, with a focus on improving patient care,” said Jeff Hennessy, HMP chairman and CEO.
He continued, “Imedex provides the perfect platform on which to expand our portfolio. I am enthusiastic about the Imedex leadership – Dan Lowrie and Chris Bolwell – joining our company and look forward to working with them to realize the considerable potential of the combined business.”
The Imedex event portfolio includes three major medical meetings: World Congress on Gastrointestinal Cancer, known as the largest global gastrointestinal cancer meeting; Advances in IBD (AIBD), focused on professionals who treat and manage patients with inflammatory bowel diseases; and Lymphoma & Myeloma, an international congress on hematological malignancies.
Once the transaction is completed, Imedex will become a fully owned subsidiary of HMP, with Dan Lowrie assuming the title of Imedex president and Chris Bolwell taking on the role of executive vice president.
The Imedex headquarters will remain in Alpharetta, Ga.
“This is an exciting new chapter for Imedex,” said Lowrie, CEO of Imedex.
He continued, “This agreement represents a significant opportunity for Imedex to join a thriving and well-run organization like HMP, one that possesses incredible expertise in healthcare events and a deep commitment to education, and one that values our conferences, the relationships we have built with our learners, is enthusiastic about investing in our people and platforms, and is firmly committed to accelerating our growth.”
This is the second major acquisition for HMP this year. In February, the company acquired EMS World from Southcomm, which includes EMS World Expo, a large EMT and paramedic event.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.