Ascend Integrated Media Streams Healthcare Convention & Exhibitors Association's Annual Meeting Sessions

June 24, 2012

Even if you couldn’t be at the Healthcare Convention & Exhibitors Association’s annual meeting June 23-26 in Orlando, Ascend Integrated Media introduced AscendStreaming – live streaming video – of sessions held during the event.

“During this year’s annual meeting, we are pleased to showcase this technology that HCEA believes will prove valuable for members,” said Jackie Beaulieu, executive vice president of HCEA.

She added, “Video-streaming allows members who are unable to attend the event to experience the great presentations. It essentially extends the value of our conference and increases our reach.”

Ascend, in partnership with Digitell, streamed the opening keynote address by James Spellos, CMP, president of Meeting U.

Two afternoon general sessions also were streamed: HCEA State of the Industry Report given by Frank Skinner, executive director of HCEA and Anatomy of Strategy – A Get to the Heart of the Matter Moment with Cassandra Costello, manager of marketing and sales operations for Actelion Pharmaceuticals US, Inc., and Jerry Gerson, corporate training and measurement for marketech360.

All three sessions were archived and are available OnDemand on the www.HCEA.org Web site.

"There is so much valuable content at each of our clients' events. This is another way that we help them share it with their membership," said Rhonda Wickham, Ascend Media's vice president of content.

She added, "If members are unable to attend an event, they can still benefit from the streamed presentations as if they were sitting in the room with their colleagues. They can view it live or see it at a later, more convenient time through the OnDemand version."

Videostreaming helps associations drive attendance, reach new members, extend the value of the event's content and develop new revenue streams for their meetings.

According to Ascend, benefits of AscendStreaming include the following:

Syndicast sessions live to exhibitor websites and portals

Rerun sessions as live webcasts

Provide sessions OnDemand for portable usage

Capture and archive all of your events for OnDemand access any time you wish

Full reporting allows you to track your ROI

"Videostreaming doesn't replace the value gained by actually attending an event in person. However, it provides a terrific value-add for your membership as well as helps to reduce the carbon footprint," said Ascend CEO Cameron Bishop.

He added, "Our new offering of AscendStreaming serves as a natural extension of clients' next events and offers them a cost-effective way to extend their reach."

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.