UBM's Licensing Group Launches Licensing Expo China in 2017
October 24, 2016
U.K.-based UBM will bring a licensing expo to Shanghai, China in 2017. Licensing Expo China will be open on 18-20 July at the National Exhibition and Convention Center (NECC), Shanghai, China.
Licensing Expo China will feature over 100 brands and properties from China and overseas. The show will connect the most influential entertainment, character, fashion, art and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers from all product categories across Asia.
"China's licensing industry is growing faster than all other territories in the world. In a recent survey, China was identified by our customers as the number one market that they are looking to for growth. This launch underlines our strategy to provide products for our customers in the markets that they want to penetrate. We are excited to be working with our experienced trade show team in China to deliver this event for the licensing industry," said Jessica Blue, senior vice president of Licensing, UBM Americas.
Aside from the exhibition, Licensing Expo China will also host series of lectures and workshops to address issues related licensing industry - how-to of the licensing business, opportunities, challenges and more.
A series of business matching and networking sessions will be set up to connect licensors with potential business partners. Licensing Expo China will be co-located with CBME China, the world's largest trade fair for baby products and services and Cool Kids Fashion Shanghai, the China's premier trade fair for kids fashion.
Now in its 36th year, Licensing Expo is the world's largest and most influential annual trade show dedicated to licensing and brand extension.
The showfloor is merchandised into three zones: Characters and Entertainment; Art and Design; and Brands and Agents.
More than 16,150 retailers, licensees, manufacturers, distributors and licensing agents attend the Expo from more than 90 countries. Licensing Expo is owned and organized by UBM Americas and is sponsored by the International Licensing Industry Merchandisers' Association (LIMA). UBM Americas also owns and operates License! Global magazine and Brand Licensing Europe.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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