Julie Parsons is the managing director and vice president of Fixation Marketing. Her career in trade show and association marketing spans more than 20 years, leading successful teams and initiatives for a variety of organizations.

Partner Voices

With more than 2,000 rooms being added to Dallas’ hotel inventory in the coming years, the city is experiencing the second-largest hotel boom in the nation. From top brands like Virgin Hotels to independent and interesting properties, like HALL Arts Hotel, Dallas boasts a hotel type and price point for every preference and budget.