Meetings and Events Industry Leaders Team up for First Annual North American Meetings Industry Day
Meetings Mean Business (MMB) and other industry leaders brought together thousands at approximately 65 events April 16 for the first annual North American Meetings Industry Day (NAMID). This nationwide day of advocacy spotlighted the substantial value derived from meetings, conferences, conventions, incentive travel, trade shows and exhibitions.
NAMID is an expansion of the successful efforts in Canada who have for 20 years held the annual Canadian National Meetings Industry Day.
The MMB coalition members, in addition to industry leaders across in Canada and Mexico, hosted events in communities all across their respective countries.
Michael Dominguez, MMB’s co-chair and senior vice president of corporate sales at MGM Resorts International, said, “We are excited to be involved in such a meaningful day that unites our industry not only across the United States, but also across Canada and Mexico, communicating the critical role in connecting people and driving positive business results through face-to-face interaction. Across the continent we are demonstrating how meetings build personal relationships, drive positive outcomes and support strong communities.”
Here are just a few of the events held today:
· In Nevada, Caesars Entertainment worked with the other major players in the meetings and events industry to bring awareness of NAMID through a press rally in Las Vegas. The rally will included a proclamation by the Clark County Commissioner officially declaring today North American Meetings Industry Day.
· In Wisconsin, Meetings & Incentives Worldwide joined forces with local partners, clients, and associates to host an educational session for industry leaders in the pharmaceutical and healthcare sectors. Earlier this month, M&IW petitioned Scott Walker, governor of the state of Wisconsin, and Tom Barrett, mayor of Milwaukee to issue proclamations in support NAMID – both of which were approved.
· In New York, NYC & Company took to social media and issued a new video on why face-to-face meetings are so critical. The company also has placed a new ad to promote NAMID in the heart of the city – Times Square. Later today, American Express Meetings & Events will host an “Educate to Elevate” event, including a series of continuing education and enrichment sessions.
“North America Meetings Industry Day is a true testament to the strength of not only the industry’s leadership but also its grassroots supporters. Across North America thousands who work in the industry and know firsthand its value and strength are standing up to make sure that elected officials, business leaders and other decision makers understand the important role face-to-face meetings play in generating business success, creating jobs and driving economic growth,” said David Peckinpaugh, fellow MMB co-chair and president of Maritz Travel.
At the Las Vegas event, Commissioner Weekly presented Chris Brown, executive vice president of conventions and business operations of National Association of Broadcasters, with the Key to the Las Vegas Strip during a press event at The LINQ.
NAB Show, which just wrapped up at the Las Vegas Convention Center bringing an estimated 100,000 attendees, is just one of the more than 22,000 meetings, conventions and trade shows that happen in Las Vegas every year.
"Tourism is the economic engine that drives this town and the meeting industry plays a significant role," said Clark County Commissioner Lawrence Weekly, chairman of the LVCVA Board of Directors. "The 5 million-plus people who come to Las Vegas every year for a meeting, convention or trade show, help fill hotel rooms during mid-week, they support jobs and they significantly contribute to the local economy."
Visit NAMID at www.MeetingsMeanBusiness.com to learn more about local events planned across the United States, Canada and Mexico today. Follow and participate in the digital conversations at @MeetingsMeanBiz on Twitter and by using the hashtags #MMBusiness with #NAMID. Download the MMB app, available on iPhones and Android devices, to access industry resources and to stay updated on NAMID activity as it develops over the course of the day.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.